Chief Marketing Officer

At 1-800-GOT-JUNK we dont just make junk disappear we Make Space for Possibility. When we make space we open the door to fresh starts renewed energy and new possibilities for our customers our Franchise Partners and our people.

Were now entering our next big chapter: Doubling our business from $700M to our goal of $1.4B by evolving from a single-service brand into a multi-product customer-obsessed growth platform thats redefining what a modern home services company can be.

Were looking for a Chief Marketing Officer who sees possibility everywhere a bold commercially-minded get-stuff-done growth leader who can turn insight into impact and purpose into performance.

As a key member of our Executive Team youll unite brand performance and customer experience under one vision building loyalty advocacy and lifetime value at every touchpoint. Youll bring together the strategy systems and accountability that make growth happen balancing creative storytelling with ruthless performance focus.

This is a defining role for a senior marketing leader with a services-based or retail business background managing Ad budgets of $100MM and who thrives at the intersection of strategy storytelling and scale someone ready to execute deliver and accelerate the next decade of growth for one of North Americas most loved brands.

What Winning Looks Like

• Double the business $700M to hit our $1.4B goal by 2030 through scalable marketing engines that deliver measurable growth.
  
• Speed to value faster testing faster learning faster results.
  
• Tight accountability strategy backed by execution creativity matched with commercial discipline.
  
• Customer obsession every touchpoint drives retention repeat and referral.
  
• Franchise partnership excellence franchisees see national marketing as a growth multiplier not a cost center.

What Youll Do:

Drive Growth Through Relentless Execution

• Deliver results not just plans. Build test and scale marketing programs that convert directly to revenue and repeat business.
  
• Architect and execute a marketing strategy that drives mass acquisition and long-term retention accelerating both residential and commercial growth.
  
• Hold tight accountability for clear measurable outcomes from cost per lead to customer lifetime value tying marketing dollars to impact.
  
• Prioritize what moves the needle. Build a Lean & Agile marketing organization that learns fast adapts faster and thrives on experimentation and performance data.
  
• Translate company strategy into measurable OKRs that connect channel performance customer value and spend efficiency.
  
• Partner closely with Revenue Product & Technology to co-create new product lines pricing models and customer experiences that drive both revenue and profitability.

Differentiate and Expand Our Markets

• Residential: Grow our core business by deepening frequency and share of wallet turning one-time users into lifelong loyalists through new products membership referral and subscription models.
  
• Commercial: Unlock a new frontier of growth by building brand awareness credibility and lead generation strategies tailored to B2B customers with recurring scalable needs.
  
• Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment home and business.

Elevate and Evolve an Iconic Brand

• Strengthen and evolve the 1-800-GOT-JUNK brand architecture while enabling tailored storytelling for new divisions products and customer segments.
  
• Champion creativity that delivers results connecting emotionally with customers while driving measurable performance.
  
• Lead development of unified brand and messaging frameworks that create clarity across marketing product and franchise communications.

Champion the Franchise & Customer Relationship

• Build strong trusted partnerships with our franchise network providing marketing leadership insights and scalable tools that drive local success without overwhelming the system.
  
• Design solutions to manage ad-hoc franchise marketing requests efficiently freeing the team to focus on high-value strategic initiatives.
  
• Steward a marketing investment portfolio exceeding $100M spanning national campaigns technology and franchise partner spend to align local and national efforts for maximum ROI and long-term growth.

Own and Optimize the Customer Lifecycle

• Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty.
  

• Use behavioral data and predictive analytics to design end-to-end customer journeys that drive repeat business and advocacy.
  

• Develop segment-specific membership referral and loyalty programs that enhance retention lifetime value and advocacy.

Modernize MarTech Data & Analytics

• Architect a modern integrated MarTech and data stack that powers automation segmentation attribution and real-time optimization.
  
• Build a 360 customer and franchise view that integrates insights across marketing product usage and operational data.
  
• Champion digital experimentation where every insight is translated into faster decisions and better results.

Inspire Leadership and Culture

• Lead and develop a cross-functional marketing organization of 50 internal and agency partners managing a $100M budget.
  
• Foster a culture of curiosity accountability and execution grounded in Product Operating Model principles: Customer Obsession Empowered Ownership and Agility.
  
• Act as a strategic partner across the enterprise ensuring the customers voice drives decision-making at every level.

About You

You are a modern growth leader who blends creative vision with performance discipline. Youve led marketing transformation in complex entrepreneurial organizations and know how to scale deliver and outperform.

You bring:

• Proven success delivering aggressive growth targets ideally doubling or transforming a business through scalable marketing and customer strategies.
  
• Experience in hospitality retail or consumer services with deep understanding of residential and commercial customer journeys.
  
• A track record of leading high-impact marketing teams and managing budgets exceeding $100M.
  
• Expertise across brand performance CRM and digital channels balancing art and science to fuel growth.
  
• Experience leading through transformation and aligning marketing to product-led data-driven agile operating models.
  
• Strong relationship and influencing skills equally comfortable with franchise partners agencies and executive peers.
  
  

Measures of Success

• Revenue growth: $700M $1.4B by 2030.
  
• Customer lifetime value: Growth in repeat revenue advocacy (NPS referrals reviews).
  
• Marketing ROI: Improved efficiency and reduced cost per acquisition.
  
• Commercial market share: Expanded penetration in B2B and national accounts.
  
• Brand strength: Consistent engagement and cultural relevance across markets.
  
• Team performance:Strength and engagement of the marketing team and franchise network.

Required Experience:

Chief