Senior Associate, Web Analytics, Content and User Insights
Share
Job Location:
New York City, NY - USA
Monthly Salary:
$ 80300 - 133900
Posted on:
27-10-2025
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY
The Senior Associate Web Analytics and Content Intelligence will play a critical role within Pfizers Media Measurement department. They will be responsible for supporting the development and implementation of web analytics and content intelligence analyses to enhance Pfizers digital presence. Successful performance in this role requires exceptional cross-functional collaboration skills as the Senior Associate will closely collaborate with key business partners both internally and externally. They will contribute to the detailed process of report delivery including defining specifications ensuring quality assurance and timely distribution.
The Senior Associate will also be responsible for maintaining smooth operational processes facilitating on-time presentations and promptly responding to data inquiries. Their meticulous attention to detail and dedication to efficient workflows will be instrumental in achieving these objectives. This position presents a unique opportunity to have a significant impact on Pfizers digital marketing efforts. The Senior Associate will contribute to the companys transformation and help shape its digital presence as a leading healthcare organization.
ROLE RESPONSIBILITIES
- Support delivery of web analytics and creative reporting for their line of business including:
- Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).
- Collaboration with Media Measurement colleagues and agency partners to ensure web and creative reporting effectively integrates into end-to-end reviews of media campaign performance reports.
- Contribute to user experience (UX) related analyses providing insights and recommendations to improve the user journey and optimize website performance.
- Field ad hoc analytic questions supporting colleagues in use of dashboards
- Track agency activities and ensure timely updates of reporting dashboards when needed (e.g. annual update website updates mid-year)
- Support quality assurance (QA) checks on dashboards and other analytic updates ensuring accuracy and resolving any issues promptly.
- Support web and creative test and learn programs for their lines of business collaborating with stakeholders to design experiments and analyze results to inform future strategies.
- Consult with leadership team to understand and meet their reporting needs providing insights and recommendations to drive data-informed decision-making.
- Stay up to date with industry trends and best practices in web analytics content intelligence marketing and measurement continuously expanding knowledge and expertise in these areas.
BASIC QUALIFICATIONS
- Bachelors degree in a related field (e.g. Marketing Business Data Science) and at least 3 years of experience; OR a masters degree with more than 1 year of experience; OR an associates degree with 6 years of experience; OR a high school diploma (or equivalent) and 8 years of relevant experience.
- 1 year or more years experience in web analytics in a professional environment.
- Prior experience within the pharmaceutical healthcare or a related life sciences industry and in their assigned line of business.
- Familiarity with data-driven media planning and buying approaches.
- Acumen for analyzing data sets and providing actionable insights for executive decision making.
- Strong collaboration skills and the ability to work effectively with cross-functional teams.
- Experience with web analytics tools such as Adobe Analytics (preferred) Google Analytics or similar platforms Adobe Tag Manager A/B testing platforms MTA tools Dynamic Creative Optimization and AI products.
- Ability to contribute to cross-functional and cross-business projects and initiatives identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
- Strong writing presentation and influencing skills.
- Ability to thrive under pressure take accountability and meet deadlines strong attention to detail.
- Excellent listening time management organizational and interpersonal skills.
- Demonstrated ability to work in a team environment.
- Exceptional interpersonal skills.
- Creative innovative problem solver who leads with insights derived from data.
- Experience with Microsoft tools such as Word PowerPoint Excel Teams.
- Team player flexible adaptable energized and ready to roll of their sleeves to help create this new function within Media Measurement!
Other Job Details:
- Last Day to Apply: November 6 2025
- Work Location Assignment:NYHQ hybrid requires 2 -3 days per week onsite
- Eligible for employee referral bonus
#LI-PFE
The annual base salary for this position ranges from $80300.00 to $133900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 10.0% of the base salary. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.
Required Experience:
Senior IC
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
Erfahren Sie mehr über uns als forschendes und produzierendes Pharmaunternehmen: Von unserem Beitrag zum medizinischen Fortschritt bis zur nachhaltigen Produktion.
