Consumer Insight Intern

Job Description

Work Arrangement
This role is categorized as on-site. This means the successful candidate is expected to report to Headquarter Building in Shanghai

The Role:

The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics / areas that are worthy of attention. He/she should be able to conduct desktop research leveraging online resources and offline database. He/she is expected to summarize key findings into charts and bullet points with clear articulation. Ideally he/she should have a keen interest to understand China consumer landscape and uncover real customer needs. A technical understanding of research both qualitative and quantitative methodologies is preferred.

What Youll Do:

• Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and put together the key insights in a structured way.
• Conduct secondary research projects leveraging existing data / reports. Interpret customers data into market insights and future industry trends.
• Attend online seminars take notes of the key insights and share with the broader team.
• Support in planning and execution of primary consumer insight research projects compliance to methodologies and cross-functionally coordinate with global and local teams. On-site coordination with partners and vendors for research fielding qualitative interviews and workshops; Support set-up and quality management.
• Support in providing customer data and engagement in cross-functional teamwork with forecasting portfolio and propulsion planning.
• Support in creating research report timely and communicate key findings effectively with external / internal team members.

Your Skills & Abilities (Required Qualifications):

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