Head of Sales Belgium

A bit about us

At Butternut Box we put the food back into dog food. We believe dogs deserve to eat the healthiest most natural and tastiest food - without any nasties. Thats why we make freshly prepared dog food cooked like you would at home and delivered in perfect portions.

As a B-Corp certified company were committed to sustainability and making a positive impact on our customers our people and the planet. Since launching in the UK in 2016 weve expanded rapidly across Europe including Belgium the Netherlands Germany and Poland.

Were on a mission to help dogs live happier healthier and longer lives - and we need brilliant people to make that happen. Direct Sales has been at the heart of Butternut Boxs growth since 2018.

A bit about the role

Since we are growing rapidly in Belgium we are now looking for our first Head of Sales Belgium (or Regional Sales Manager Belgium as well call you internally) to lead our Direct Sales operations across both Flanders and Wallonia. This is a full-time hybrid role based in Brussels.

Youll oversee a team of 4 full-time managers - each leading either Events or Direct Sales in their region plus around 25 Brand Ambassadors. Together youll deliver 400 events a year and drive new customer acquisitions.

Youll be the most senior team member in our Belgian office shaping a high-performing motivated and fun culture. Youll be a key connector between the local Belgium team and the Benelux office in Amsterdam. Youll also regularly meet with other international stakeholders in the UK DE PL and other countries.

In this role you will:

• Spend your first month in the field selling to master the sales cycle and earn your teams respect after that step in for major events while Direct Sales managers lead day to day
• Lead coach and develop 4 direct reports (Event Managers & Direct Sales Managers for FL and WAL)
• Organise team training days with your managers
• Analyse weekly performance and implement actions to improve KPIs
• Set and execute Belgiums Direct Sales strategy
• Manage and scale new channels (e.g. door-to-door sales lead calling)
• Work closely with the Head of Sales Benelux and the BNLX leadership team
• Be a confident budget owner with strong analytical skills driving the delivery of Direct Sales Belgium targets by keeping your team focused on the right actions and initiatives both short and long term
• Foster a winning team atmosphere and culture
  
  

A bit about you

Must-haves:

• Professional proficiency in English and French or Flemish bonus points for being fluent in all three languages
• Biased towards taking action a can-do mindset competitive spirit and target driven
• 4 years B2C or (fast-paced) B2B sales experience
• Management experience of multiple full-timers
• Passion for sales and people a team player who thrives in a fast-paced and people driven channel
• Confident budget owner who can create a strong commercial strategy and forecast using strong analytical skills
• Skilled communicator and presenter can inspire and work with different personalities
• Organised and able to manage competing priorities effectively for you and your team
• Love dogs and know how to connect with dog-loving audiences
• Full-time availability
• Valid working rights in Belgium and an understanding of the Belgian market (Flanders and Wallonia)
  
  

Nice-to-haves:

• Direct Sales or experience with organising or attending events in Belgium
• Bachelors Degree or equivalent experience
• Track record in launching or scaling new sales channels

What we offer

• Gross annual salary commission 13th month holiday allowance
• Full travel reimbursement (up to 350/month) and if required the opportunity to use share cars when visiting event locations
• Equity options so youre part of our shared success
• 25 vacation days public holidays 1 day of anniversary leave each year
• 5 extra paws days per year for personal growth & well-being
• 500 annual personal learning & development budget
• Daily meal cheques
• DKV hospitalisation insurance
• Pension plan: 2.75% employer contribution (no employee contribution)
• Extensive parental leave
• Hybrid working: 3 days office 2 days home
• Lease a Bike scheme
• Volunteering options at dog shelters during working hours
• Discounts on Butternut Box for your own dog (or those of family & friends)
• Paid sabbaticals for employees with 5 years of tenure
• Fun team activities & an office full of dogs (check out our Instagram for proof)
• Join a B Corp and make animpact

Our interview process

1 Initial call (30 min) with our People Manager BNLX
2 Take-home task to showcase your skills and approach
3 Technical & competency interview (1 hour)
4 Values interview (1 hour) coffee chat with your future manager

We encourage cover letters - but theyre not mandatory. If this role excites you wed love to hear from you!

Curious about the role but do you have questions youd like to ask before submitting your application Then send an e-mail to People Manager Nikki () with your CV and one of us will give you a call or send you an e-mail to answer your questions so you have all the information you like before submitting your application.

A few things to note
We are an equal opportunity employer and value diversity and inclusion. We welcome people of all nationalities backgrounds experiences and perspectives.
We take our responsibility to our community planet and business seriously - were a B Corp and constantly striving for better.
We are not able to offer visa sponsorship for this role.

Apply now and help us make tails wag all across Belgium!

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