Digital Marketing Manager

Digital Marketing Manager

Location: USA Flexible/Remote Experience: 710 years Reports To: Chief Marketing Officer / Head of Marketing

Role Overview

Rancho BioSciences is seeking a hands-on strategic Digital Marketing Manager to lead our digital presence and demand generation initiatives. This role is ideal for an experienced marketer who thrives in a fast-paced high-accountability environment.

You will be an individual contributor from day one-directly managing our website campaigns and marketing platforms-while laying the groundwork to build and lead a small high-performing team as our marketing function scales.

You should be comfortable balancing strategy and execution maintaining quality under pressure and taking full ownership for results.

Key Responsibilities

1. Digital Strategy & Execution

• Develop execute and optimize Ranchos digital marketing strategy aligned with business goals target personas and campaign priorities.
• Manage and integrate all digital channels-including website SEO/GEO SEM paid media email marketing webinars and social-into a cohesive demand generation engine.

1. Website Ownership & Optimization

• Oversee Ranchos website (HubSpot CMS) ensuring it is optimized for UX SEO/GEO and lead conversion.
• Independently edit upload and update content and landing pages without relying on external developers.
• Manage content updates analytics tagging and technical enhancements.
• Collaborate with design and development partners to deliver an engaging science-driven digital experience.

1. Marketing Technology & Operations

• Own and optimize HubSpot Marketing Hub for campaign automation lead scoring segmentation and reporting.
• Ensure data integrity across HubSpot Salesforce CRM and integrated tools.
• Track campaign attribution and maintain GDPR/CCPA compliance.

1. Content Distribution & Social Media

• Plan and execute organic and paid content promotion to maximize reach and engagement.
• Manage targeted LinkedIn and Google Ads campaigns focused on life sciences and B2B decision-makers.
• Oversee Ranchos social media channels ensuring consistent tone messaging and visual identity.

1. Campaign Management & Analytics

• Plan launch and measure multi-touch campaigns to drive lead generation nurturing and brand visibility.
• Monitor KPIs (traffic conversions lead quality cost per lead) and optimize campaigns based on insights.
• Present monthly performance dashboards with actionable recommendations.

What Youll Bring

Experience & Skills

• 710 years in digital marketing with proven B2B demand generation success; life sciences industry experience preferred.
• Hands-on expertise in:
• HubSpot Marketing Hub & CRM integration
• CMS platforms (HubSpot CMS WordPress)
• SEO/SEM Google Analytics 4 Tag Manager
• Paid media (LinkedIn Ads Google Ads)
• Social media management tools (e.g. Hootsuite Sprout Social)
• Strong understanding of MarTech stacks marketing automation and data-driven campaign optimization.
• Demonstrated ability to perform under pressure while maintaining exceptional quality and accuracy.

Mindset & Attributes

• Individual Contributor First Team Builder Next: Own execution from day one and build a high-performing team over time.
• Accountability & Ownership: Take full responsibility for deliverables timelines and results.
• Quality Under Pressure: Thrive in high-stakes situations with attention to detail.
• Strategic Tactical Balance: Design the playbook and run the plays yourself.
• Collaborative Communicator: Partner effectively across marketing sales and leadership.

Why Join Rancho BioSciences

• Impact: Your work will help global pharma and biotech clients accelerate life-saving research.
• Growth: Opportunity to shape the digital marketing function and build a team over time.
• Innovation: Work at the intersection of science data and AI.
• Culture: Join a results-driven collaborative environment where initiative and ownership are valued.

Required Experience:

Manager