Influencer Director (UK)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role
Were looking for an accomplished Influencer Director to lead influencer strategy creative direction and partnerships for one of the worlds most admired international jewellery brands.
Based in the US youll shape and execute influencer marketing that elevates the brands visibility desirability and cultural relevance across North America while aligning with global strategy and creative direction.
Youll act as both strategic architect and creative leader setting the influencer vision for the US market managing a growing team and collaborating closely with international counterparts to ensure consistency quality and measurable impact across all regions.
Key Responsibilities
- Lead influencer marketing strategy for the US market within a globally aligned framework defining creative direction talent strategy and measurable KPIs.
- Develop and manage creator partnerships spanning macro celebrity and culturally influential mid-tier talent across TikTok Instagram and YouTube.
- Oversee campaign execution from ideation through to content delivery ensuring every activation reflects the brands aesthetic storytelling values and performance
objectives.
- Collaborate with international teams (Social Content Creative DPR Paid and Strategy) to align influencer output with wider content performance and brand initiatives.
- Mentor and lead the influencer team in the US guiding creative ideation campaign operations and professional growth.
- Analye and optimize performance leveraging metrics such as Engagement Rate EMV CPM CTR and sentiment to refine strategy and reporting.
- Represent Greenpark and the client brand in creator and industry contexts acting as an ambassador for best-in-class influencer practice and partnership integrity.
- Stay ahead of platform and cultural trends identifying new opportunities creators and content formats that drive cultural cut-through and discoverability.
Requirements
- 7 years experience in influencer marketing social strategy or creator partnerships ideally within luxury lifestyle or fashion categories.
- Proven record leading large-scale influencer programs in the US market and beyond while collaborating with global or regional teams.
- Demonstrated experience building and scaling creator ecosystems from talent scouting to long-term ambassador programs.
- Strong grasp of cross-channel storytelling across TikTok Instagram YouTube and emerging social platforms.
- Experience integrating paid and organic influencer campaigns including boosting and performance optimization.
- Proficient in influencer and social analytics tools such as CreatorIQ Traackr Tagger or GRIN with a data-informed approach to strategy and reporting.
- Exceptional leadership negotiation and presentation skills.
- Deep cultural fluency and creative instinct able to connect global brand storytelling to local relevance and emotion.
- A proactive collaborative and entrepreneurial mindset comfortable working across time zones cultures and disciplines.
Youll Thrive Here If You Are
- A strategic storyteller who believes influence is built through meaning not metrics.
Hands-on and visionary able to move seamlessly from high-level strategy to creative detail.
Culturally fluent always ahead of whats next in social behavior and creator culture.
Excited to shape a global brands presence through US-driven influence leading a team that sets the creative standard worldwide.
Required Experience:
Director
Key Skills
- Fundraising
- Management Experience
- Coaching
- Analysis Skills
- Strategic Planning
- Team Management
- Budgeting
- Leadership Experience
- Mentoring
- Public Speaking
- negotiation
- Supervising Experience
About Company
With offices in London, Singapore, Jakarta and Sao Paolo. Green Park Content provide marketing services in SEO, Paid Media, Content, Data and Tech.
