Associate, Growth Marketing, WSJ
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 55000 - 70000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About the Role
The Associate Growth Marketing position for The Wall Street Journal (WSJ) will report to and partner with the Manager of Growth Marketing WSJ to grow and optimize customer acquisition programs focused on new subscribers globally. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and to measure success.
Role based in New York City NY. Must work from the Midtown Manhattan office 3x a week (Tuesday through Thursday).
You Will:
- Execute The Wall Street Journals global subscription acquisition marketing strategy.
- Partner with internal paid media teams to ensure that media budgets are delivered and campaign goals are met.
- Manage and optimize owned media channels including email and onsite to ensure achievement of our targets.
- Monitor ongoing campaigns working with cross-functional teams to ensure efficient planning launch run time and take down.
- Provide post-campaign analysis drawing on successes and failures to identify tactics that are effective as well as areas of improvement.
- Improve and optimize conversion journey through ideating and launching experiments.
- Work collaboratively with brand paid media product news marketing ops and content marketing teams to identify creative ways to improve acquisition.
- Stay informed on industry trends competitive landscapes and new technologies impacting digital marketing and MarTech platforms.
You Have:
- 0-2 years of performance marketing and/or acquisition marketing experience.
- The willingness to work in our midtown Manhattan office three days every week.
- Strong attention to details and analytical skills.
- Proficiency with Excel/Google Sheets.
- Experience managing multiple projects simultaneously prioritizing meeting deadlines and working in a fast-paced environment.
- A pro-active self-starter mindset and excellent communication skills.
- A passion for journalism publishing and/or financial news.
- Preferred: Experience running end-to-end acquisition marketing campaigns that encompass owned and paid media properties.
- Preferred: Hands-on experience with campaign management to include developing and reporting on metrics and KPIs for business goals.
- Preferred:Experience with Adobe Analytics Google Analytics and A/B testing.
- Preferred: Experience identifying meaningful actionable insights within past successful acquisition marketing campaigns.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Union rolePay Range: $55000 - $70000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
