Vice President of Digital Marketing
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Job Location:
Brooklyn, NY - USA
Yearly Salary:
USD 125000 - 150000
Posted on:
27 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
The FESCO Group (
Vice Presidentof Digital Marketing
For the past six decades The FESCO Group has become is a top international manufacturer of consumer electronics with over 3000 products and 15 leading brands... including Car & Driver Perry Ellis Bella Ciao Epilady ChargeWorx and Coby Audio. We are now looking to aggressively build up our eCommerce business Social Media reach and B2B Beauty Category sales.
Reporting to our Senior Management Team & CEO our new VP of Digital Marketing will develop implement and oversee our long-term digital marketing strategy and short-term advertising initiatives. This role requires enhancing brand / product awareness driving traffic to the companys website (including stand-aloneDTC brand websites) daily management of social media channels and generating eCommerce and B2B sales.
(Thispositionis a fully on-site role at our East Williamsburgh / Brooklyn NY office. Additionally we do not have the budget for this position to relocate candidates to our area nor sponsor any necessary work visas.)
Primary Responsibilities:
- Set digital marketing strategies using all necessary methodsand instruments (e.g. brand websites Amazon tools PPC emails social media (TikTok Facebook Instagram Twitter Google/YouTube) SEO Optimization Google Analytics podcasts vlogs blogs etc...)
- Createa unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement increasing brand and product awareness and generating significant audience growth
- Will drive creative strategy and lead the team in developing edgyand creative content that embodies our brands voice storylines value and overall aesthetic
- Develop monthly content calendars inclusive of all key product launches culturally relevant moments and branded content series (all platforms)
- Propose real-time content based on social media trends and relevant trending conversations
- Continuously improve content concepts by analyzing performance metrics (KPIs) evaluating ROI assessingcompetitors social and digital landscape and embracing the latest features across various digital platforms
- Optimize the user experience on the companys websites and assisting with the landing page creation
- Researching and tracking consumer purchase behavior
- Build a function and a team
Minimum Qualifications
- BA in digital marketing marketing advertising or related discipline
- At least 5 years of recent and expert knowledge of and experience indigital marketing social media digital content creation and brand marketing withinthe hard-goods consumer products industry (consumer electronics preferred)
- Demonstrated experience and success in Consumer Products and Hard Goods an absolute requirement
- Experience in brand marketing analytics andin using web analytictools
- Experience working in a fast-paced collaborative team environment
- Possesses strong project management skills managingmultiple projects at once while meeting deadlines
- Excellent oral and written communication skills as well as ability to present and explain technical and business information in a way that establishes rapport persuades others and gains understanding
- Must have a high degree of motivation and work well both as an individual and within team environment
- Familiarity with reading and interpreting social listening and digital analytics
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
Congratulations! By making it to this page, you're already a few steps ahead of the crowd; poised to explore the latest job openings at The Fesco Group. We are always on the hunt for talented professionals in the areas of Design, e-commerce, Marketing, Product Sourcing & Development, ... View more
