Associate Vice President, Strategy, Marketing and Communications and Editor-in-Chief, Wake Forest Magazine

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Job Description Summary

Job Description

Essential Functions:

• Serves as a member of University Advancements senior leadership team providing strategic advice and counsel to the Senior Vice President for Advancement and Advancement colleagues.
• Serves as University Advancements primary liaison with University Marketing and Communications (UMC) and serves as a member of the Universitys Executive Marketing Council.
• Creates develops and executes strategic communication and marketing plans supporting Wake Forest Universitys philanthropic and engagement strategies.
• Develops the University Advancement marketing and communication team and manages relationships with external vendors to provide expertise and capacity to marketing efforts.
• Oversees production and distribution of content about University Advancement projects and initiatives including but not limited to website content print pieces proposals newsletters video production mass emails and other digital promotional efforts including social media content.
• Serves as the primary point of contact for University Advancement communication needs and engages in project management responsibilities for the benefit of the University Advancement marketing team.
• Serves as the editorial lead and thematic decision maker for the Wake Forest Magazine providing oversight to the editorial team to help guide and steward the development and production of the magazine to work in harmony within University Advancements strategic storytelling apparatus.
• Cultivates relationships with key audiences and collaborates on efforts related to communication to key Advancement constituencies.
• Performs other duties as assigned.

Required Education Knowledge Skills Abilities:

• Bachelors degree and 15 years of experience in integrated marketing executive communications or equivalent education and related training.
• Proven experience in leading developing and managing communications teams and complex projects.
• A foundational understanding of the intersection of marketing public relations digital platforms and event management as well as competence in marketing and communication strategy.
• Strong interpersonal and communication skills with the ability to effectively communicate both verbally and in writing.
• Knowledge of fundraising principles and practices as well as the ability to think strategically about donor and prospect communications and engage with and leverage marketing persona data.
• Ability to convey institutional themes in a powerful engaging way.
• Ability to design pursue and complete goal-oriented projects in a timely manner.
• Ability to work on multiple tasks meet deadlines and manage conflicting priorities.
• Ability to research and organize information and data with accuracy and attention to detail and solve problems.
• Ability to work independently and as part of a team.
• Ability to work some evenings and weekends and to travel as necessary. Should be able to meet the requirements of the Universitys automobile policy.

Preferred Education Knowledge Skills Abilities:

• Advanced degree preferred.
• Experience working in higher education environment preferred.
• Strong understanding of the intersection of communication marketing and brand management with philanthropy and engagement within a university setting.
• Prior experience with developing marketing and communication plans in capital campaigns.
• A track record as a thought-leader or regular presenter in industry forums on topics of relevance to the field of marketing and brand management.

• Ability to translate ideas and understand limitations in a variety of creative applications.

Accountabilities:

Responsible for overseeing budgets of comprehensive marketing and communication operations.

Directly supervises the Senior Managing Editor Wake Forest Magazine Writer Project Manager Digital Content Creator a Graphic Designer and a Campaign Writer.

Physical Requirements and Environmental Conditions:

Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists hands and/or fingers; and assessing the accuracy neatness and thoroughness of the work assigned. No adverse environmental conditions expected.

Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employees supervisor.

Additional Job Description

Time Type Requirement

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .