POSITION SUMMARY:
The Regional Director of Business Development serves as a key leader in advancing growth across Lifepoint Behavioral Health. This role is responsible for building and executing scalable growth strategies strengthening referral networks and expanding the divisions market partnership with clinical operational and marketing teams the Regional Director ensures that business development initiatives align with the organizations mission of delivering exceptional behavioral health services.
This position requires a strategic data-driven leader with strong healthcare business acumen and a proven ability to drive market growth and team performance.
Essential Functions
To perform this job successfully an individual must be able to execute each essential function with or without reasonable accommodation.
Strategic Growth & Market Leadership
Develop and implement regional growth strategies aligned with organizational business goals.
Lead initiatives to increase patient volume expand access and strengthen service-line awareness.
Conduct market analyses to identify opportunities for expansion service-line development and partnerships.
Oversee regional marketing and brand strategies ensuring alignment with referral development and consumer acquisition goals.
Serve as a key contributor in organizational growth discussions and leadership forums.
Referral Development & Market Expansion
Build and maintain strong referral relationships with hospitals physicians EAPs mental health providers schools social service agencies and payers.
Develop referral frameworks using CRM systems data analytics and outreach best practices.
Monitor competitive and payer landscapes to adjust strategies and optimize referral outcomes.
Team Leadership & Performance Management
Provide direct leadership coaching and mentorship to facility-level business development leaders.
Set clear KPIs growth targets and accountability standards across the region.
Conduct performance evaluations field visits and pipeline reviews to ensure consistent execution and results.
Foster a culture of collaboration transparency and continuous improvement.
Process Development & Collaboration
Design and implement scalable business development tools processes and reporting systems.
Partner with marketing to align messaging materials and digital strategies.
Collaborate with admissions clinical and operational teams to ensure seamless patient transitions from referral to service delivery.
Provide professional development and ongoing training for local business development staff.
Additional Duties
Maintain compliance with HIPAA and all applicable regulatory standards.
Handle sensitive and confidential information appropriately.
Other duties as assigned.
Knowledge Skills & Abilities
Expertise in behavioral health and strong understanding of healthcare operations.
Proven ability to develop referral networks and drive market growth.
Strong leadership and organizational skills with experience coaching high-performing teams.
Excellent communication negotiation and relationship-building skills.
Proficiency in CRM systems Microsoft Office Suite (Word Excel PowerPoint) and data reporting tools.
Strong presentation and public speaking skills.
Ability to analyze complex market dynamics and develop actionable strategies.
Qualifications
Bachelors degree in Business Marketing Healthcare Administration or related field required; Masters preferred.
Minimum of 5 years of progressive business development experience in healthcare; behavioral health or addiction services are strongly preferred.
Demonstrated track record of increasing patient volume building referral networks and expanding market presence.
Strong knowledge of healthcare regulatory and payer environments.
Physical & Mental Demands
Ability to sit walk or stand for extended periods; occasional lifting of up to 20 lbs.
Requires regular use of computers and office equipment.
Must be able to travel regionally up to 50% as needed.
Work Environment
Remote-based role with regional travel.
Required Experience:
Director
Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 a ... View more