Digital Paid Media Specialist Boots Opticians

Closing Date: Monday 20th October
Location: Nottingham Full-Time
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas


Overview:

As digital content becomes an increasingly important part of Boots Opticians marketing and customer experience strategy this is a key role contributing to managing and optimising paid digital campaigns across Google Bing and relevant social or display platforms based within the Opticians Customer & Commercial function.
Boots Opticians is on an exciting journey to develop launch maintain and evolve a new online cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise innovative eye health services and premium eyewear products.

As customers become increasingly expectant of high-quality digital services driving traffic to our online booking journeys and other crucial content is one of our highest priorities. Acquiring this well-qualified traffic through optimised paid campaigns across search social and other platforms is a critical part of our marketing mix.
We are seeking an experienced Paid Search specialist to join our Digital team as we embark on our digital transformation journey. The specialist will play an hands-on role in driving qualified traffic to our digital presence supporting our marketing goals.

This role sits within the wider digital team and works closely with content SEO UX and analytics colleagues to deliver integrated campaigns. You will play a key part in ensuring that our paid search activity is ethical effective and compliant with industry regulations.

Key responsibilities:

Planning executing and optimising PPC campaigns across Google Ads Bing Ads and paid social platforms (e.g. Meta LinkedIn)
Managing daily budgets bids keywords and audience targeting to maximise ROI and support marketing objectives
Alongside our copy and content team writing compelling ad copy and supporting creative teams in developing effective assets for paid search channels
Conducting regular performance analysis A/B testing and reporting using tools like Google Ads GA4 and campaign dashboards
Working with analytics teams to track key conversions (in particular appointment bookings) and ensuring proper attribution
Collaborating with SEO content and UX specialists to align paid and organic strategies and improve overall user journey and landing page performance
Staying informed about healthcare advertising regulations including restrictions on targeting claims and platform policies
Providing insight and recommendations for audience segmentation new platforms and campaign scaling opportunities

What youll need to have:

A track record in delivering exceptional paid media campaigns ideally for large retail brands
Demonstratble experience in managing paid media budgets and planning activity
A collaborative approach to working with a broad mix of teams to support our overarching brand and marketing strategy
An energetic commercially-savvy and organised approach
The drive to ensure that every customer that interacts with us is better for it
It would be great if you also have:
Experience of working in a healthcare or other regulated environment
Experience of working with Salesforce Commerce Cloud or other similar content & commerce platforms

Why Boots:

At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

Whats next:

If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.

Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.