Marketing Manager Head of Marketing

Whoare we:

is an AI-driven custom software services company with 250 IT specialists with proven expertise in software & product engineering artificial intelligence business intelligence data analytics & integration services.

With offices in Switzerland Germany and 4 delivery centers in Romania we cover the entire development cycle from business research consulting and architecture to post-implementation testing and maintenance.

Our values:

• Partner of choice: With a customer-centric approach we build an environment where partnerships thrive and turn them into long-lasting relations. Its a space of co-creation innovation and top-notch technologies to deliver outstanding custom software development.
• Professional: We always deliver and this is one non-negotiable pillar of our culture. Be it product engineering or custom software development the quality and ethics of our work are inherent to everything we do.
• Authentic: We value everyones uniqueness in the pursuit of framing a culture of equality diversity and inclusion. Come as you are and stay true to yourself. We become the best version of ourselves together.
• Team: Trust is our ultimate currency and we use it to constantly enrich our kind community. When it comes to scaling the team is our functional cell. We grow together we learn together we build together.

Key responsibilities:

• Develop and execute targeted marketing strategies to generate leads and drive customer acquisition across the DACH region focusing on enterprise clients in Retail and BFSI.
• Support the creation and implementation of account-based marketing (ABM) programs to engage decision-makers within key accounts increasing awareness and pipeline growth.
• Collaborate with Sales and Business Development teams to define and execute Go-to-Market (GTM) strategies for priority verticals and target segments.
• Contribute to market segmentation and account prioritization using insights from customer behavior market trends and competitive analysis.
• Plan coordinate and execute integrated marketing campaigns including digital content social media email events and webinars to drive engagement and lead generation.
• Create and manage marketing content such as blog posts case studies newsletters and sales enablement materials aligned with business objectives.
• Ensure brand consistency across all marketing channels and touchpoints.
• Work hands-on with marketing automation tools CRM systems and analytics platforms to monitor performance and optimize ROI.
• Partner with internal teams and external agencies to deliver high-quality marketing initiatives on time and within budget.
• Build and maintain relationships with key stakeholders including enterprise clients partners and industry associations.
• Provide market and competitor insights to guide strategic decisions and identify new growth opportunities.
• Manage and monitor the marketing budget ensuring efficient allocation of resources.
• Track KPIs analyze results and report on campaign effectiveness to key stakeholders.

Qualifications:

• Bachelors degree in Marketing Business Administration Communications or a related field.
• 7 years of experience in B2B marketing ideally with exposure to enterprise or account-based marketing.
• Proven experience developing and executing integrated marketing campaigns that drive lead generation and pipeline growth.
• Strong understanding of the Retail and/or BFSI sectors with awareness of market dynamics and customer behavior (experience in the DACH region is a plus).
• Hands-on experience with marketing automation CRM (Pipedrive) and analytics platforms.
• Strong analytical and project management skills with the ability to translate insights into actionable plans.
• Excellent communication and collaboration skills comfortable working cross-functionally with sales and business development teams.
• Fluency in English; German is considered a plus.

Personality Profile:

• Adaptable and Agile: Thrives in a dynamic fast-paced environment quickly adjusting to changing priorities and new challenges.
• Solution-Oriented: Proactive and resourceful with a hands-on approach to solving problems and turning ideas into actionable marketing initiatives.
• Results-Driven: Focused on achieving measurable outcomes tracking campaign performance and continuously optimizing for impact and ROI.
• Strategic Yet Practical: Able to translate marketing strategy into concrete actions balancing long-term vision with day-to-day execution.
• Collaborative and Team-Oriented: Works effectively across teams building strong relationships with sales business development and external partners to deliver integrated results.
• Creative and Curious: Brings fresh ideas and a continuous improvement mindset staying informed about market trends tools and best practices to enhance brand visibility and engagement.

What we offer:

• Learning platforms: Udemy Master Minds LinkedIn Learning
• Internal Technical (including Training held by certified trainers) & Soft skills Training
• Medical Subscription
• Gym Deduction
• Bookster Subscription
• library - we cover the costs for all specialized books our colleagues want to read
• Wellbeing activities
• Flexible working hours
• Flexible office/Work from-home Policy
• Constant internal events such as team building thematical parties hackathons team celebrations
• minditNomad - all houses are available to book by people to build a flexible context for all colleagues to work and have fun in great locations across the country (Constanta Comarnic Cluj Iasi Sibiu)
• An organizational culture that values employee contribution and empowerment
• 2 extra days of vacation designated for wellbeing
• Free Therapy Sessions provided by

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