Marketing Analyst, Paid Media
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Job Location:
Culver, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
20 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
In this role you will be supporting our paid digital advertising function developing analytics projects from conception to partnership with our Martech team and in house activation team you will develop reports measurement plans and requirements. The data and insights team within services advertising supports all lines and sit within the digital marketing and advertising function. You will compile cross-channel reporting data as well as communicate key insights offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education through a variety paid digital marketing will also be responsible for evaluating and summarizing performance of display SEM and paid social digital campaigns as well as identifying and surfacing new opportunities. Additionally you will work with Martech Strategy Activation and other Analytics teams to develop testing plans and validate MMMs that drive innovation. Your ability to concisely communicate learnings will provide Marketing and Activation teams with a clear understanding of our performance within the Paid Digital landscape. Youll also be working with Measurement Instrumentation Media Ops and Ad Ops teams to ensure data hygiene. Youll have experience defining and measuring short-term and long-term marketing success across multiple channels identifying primary and secondary KPIs and have a strong passion for data storytelling. Your ability to digest media strategy analyze data and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.
- 5 years of experience in Marketing Analytics with emphasis on digital paid media metric business insights and strategic communication
- Thorough understanding of digital media metrics both from a brand and direct response perspective - digital subscription business experience is preferred
- Expertise in digital advertising/marketing attribution measurement and cross-channel measurement (display SEM paid social affiliate channels)
- A track record of developing concise and significant analytic objectives from general business goals
- Strong Proficiency in statistical analysis and programming - SQL Python or R.
- Strong Proficiency with databases including SQL queries and visualization tools ()
- Meticulous attention to detail an ability to collaborate effectively between business and data groups
- Excellent data visualization and storytelling skills
- Excellent written and verbal communication skills and keen ability to synthesize complex data points
- Strong troubleshooting skillset for data discrepancies and an understanding of data pipelines
- Ability to develop A/B test experimentation design and analysis as well as multi-variate testing
- Experience building and analyzing MMMs
- Experience with Marketing products - i.e. Attribution Tracking etc.
- Data Science exposure
- AWS
- BS/BA degree required; MS degree a plus
Required Experience:
IC
Key Skills
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- Architecture
About Company
Ask Siri to name the most successful company in the world and it might respond: Apple. And it's not just out of familial pride. Apple consistently ranks highly in profit, revenue, market capitalization, and consumer cachet. In 2018, the company became the first reach a trillion dollar ... View more
