Sr. Manager, Fluke Creative Studio
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Job Location:
Everett, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Senior Manager Fluke Creative Studio
The Senior Manager Fluke Creative Studio will lead a multidisciplinary internal agency within Flukes Marketing organization driving high-volume creative excellence organic growth operational efficiency and strategic impact. This leader will oversee a talented team specializing in content design photography and videography and will manage external agencies and freelance networks to scale creative production globally.
The ideal candidate is both a visionary and an executorable to lead and inspire creative innovation while operationalizing workflows that deliver high-quality branded campaigns and assets at scale. They will play a critical role in evolving the studio into a modern agile and insight-driven creative engine ensuring all work reflects Flukes brand purpose connects emotionally with audiences and supports business growth across regions and channels.
Key Responsibilities
Creative Studio Leadership:
- Lead inspire and develop a cross-functional creative team fostering a culture of trust collaboration innovation and results-driven creativity.
- Champion an inclusive environment where ideas thrive and diverse perspectives shape stronger creative outcomes.
Creative Strategy & Execution:
- Develop and execute holistic 360 campaigns across digital print video and experiential media.
- Partner closely with Brand Product Marketing Digital and other stakeholder teams to ensure every asset supports positioning business priorities and market goals.
- Drive storytelling that builds awareness engagement and demand across multiple customer segments and geographies.
Organic Growth & Performance (Content-Led SEO / AEO / GEO)
- Oversee the content strategy and creative execution that supports SEO AEO and GEO initiativesensuring all content is discoverable relevant and engaging.
- Partner with the Digital Marketing team to align keyword insights search intent and platform best practices then translate those into compelling creative and content deliverables.
- Lead the team in producing web video and other content optimized for organic visibility and user experience driving increased traffic and lead generation.
- Champion continuous improvement in content performance through analytics and insight-driven storytelling.
Operational & Resource Management:
- Build and maintain a scalable network of external agencies production partners and freelancers to flex capacity and meet global demand.
- Optimize workflows creative intake and project management processes to increase efficiency and velocity in partnership with the Sr. Manager Marketing Operations.
- Oversee budgets contracts and vendor relationships to ensure cost-effective and timely project delivery.
Innovation & Modernization:
- Lead the Creative Studios exploration and adoption of AI automation and emerging technologies to streamline production and enhance creative output.
- Stay ahead of cultural design and digital trends to ensure the Fluke brand remains contemporary and relevant.
- Infuse data-driven insights into creative strategy and campaign planning.
Cross-Functional Collaboration:
- Build strong partnerships across Marketing Product and Commercial teams to ensure creative output aligns with global go-to-market strategies.
- Act as a trusted advisor and creative thought partner to senior stakeholders.
- Facilitate creative workshops and brainstorms that inspire bold ideas and innovative thinking across the organization.
Quality & Performance:
- Establish and uphold creative standards for brand consistency storytelling quality and customer impact.
- Measure and communicate the studios contribution to business outcomes through KPIs analytics and feedback loops.
Qualifications
- Bachelors degree in Marketing Design Communications or related field (Masters preferred).
- 10 years of progressive experience leading creative or brand teams within an agency or in-house environment.
- Proven track record developing and executing integrated campaigns that drive measurable business results.
- Expertise across content strategy SEO/AEO/GEO design art direction photography and videography.
- Deep understanding of traditional digital and emerging media channels.
- Experience leading hybrid teams (internal and external) and scaling creative operations globally.
- Proficiency with creative and project management tools (e.g. Adobe Creative Suite Asana ).
- Strong organizational communication and leadership skills with the ability to manage multiple priorities in a fast-paced environment.
- History of demonstrating creative excellence and strategic impact
Required Experience:
Manager
Key Skills
- Sales Experience
- Customer Service
- Google Docs
- Management Experience
- Millennium
- Retail Sales
- Data Management
- Salon Software
- MINDBODY
- Sales Management
- Leadership Experience
- Yoga
About Company
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