Principal Product Marketing Manager Fintech

As the Principal Product Marketing Manager Fintech at Mews youll play a pivotal role in shaping how financial solutions drive value for hoteliers and their guests. This role is about connecting the needs of financial decision makers with the innovation of embedded finance in hospitality. By bringing clarity to complex challenges and crafting stories that resonate youll help customers unlock new revenue streams and operational efficiency.

This isnt just about messaging - its about creating meaningful impact for our customers and the hospitality industry at large. Youll do this by connecting industry challenges with the innovation of embedded finance and by ensuring our products are understood adopted and valued where it matters most.

Your mission should you choose to accept it:

• Define the Fintech market vision: Translate consumer demands customer pains and industry trends into a compelling narrative and positioning for embedded finance in hospitality.
• Discover customer pain & market signals: Partner to define segmentation and ICPs focusing on financial decision makers. Own competitive intelligence on direct product competitors while partnering with Market Research and Pricing & Packaging on broader market and win/loss insights.
• Shape GTM strategy & monetisation: Bring strong perspectives and customer insight into monetisation discussions partnering closely with Pricing & Packaging to shape strategy and frameworks that address opportunities and competition.
• Craft the Fintech narrative: Build and maintain the embedded finance in hospitality narrative ensuring consistency across channels surfacing missed opportunities and shaping new ones.
• Plan launch & orchestrate teams: Continuously optimise GTM playbooks launch processes and gates setting new standards of readiness across teams. Orchestrate cross-functional alignment across SaaS PMM Product Sales and Fintech specialists.
• Enable through collaboration: Operate as part of the Fintech GTM trio (Product Marketing Enablement and Solutions Specialists) ensuring insights and content flow in a virtuous cycle.
• Lead & influence: Provide dotted-line leadership to Senior PMMs raising the craft bar. Present to leadership teams to influence OKRs deliverables and overall standards with data-driven recommendations.

Youll be a great fit if you bring a few of the below with you:

• 7-10 years in B2B Product Marketing with 3-5 years in embedded finance payments or Fintech.
• Proven collaboration with Pricing & Packaging or RevOps to shape monetisation strategies.
• Experience scaling GTM frameworks: tiered launches enablement adoption motions.
• Analytical mindset: comfortable with Total Payment Value take rates and margin levers. Comfortable with using/analyzing data to drive insights and understand performance of products
• Executive presence and strong presentation skills with the ability to simplify complexity and gain stakeholder alignment.
• Experience mentoring or guiding other PMMs.
• Ability to work collaboratively and cross-functionally across different teams and areas at the company
• Bonus points if you have:
• Hospitality POS or marketplace platform experience.
• Exposure to both card-present and card-not-present payments.
• Knowledge of risk compliance or regulatory environments.
• A passion for AI and automation to scale marketing productivity
• Ability to leverage AI for information sharing internally and drive smarter faster collaborations and decision-making within Matrix org.

Required Experience:

Manager