Head of Lifecycle Marketing and Education

About the Team

The Miro Lifecycle and Education team architects and delivers scalable digital-first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streamsJourneys & Engagement Educational Content & Programs and User Onboarding & AI Accelerationwe drive onboarding adoption engagement and expansion through best-in-class educational content and data-driven user journey orchestration. Guided by principles of objective-driven design impact at scale and customer-centric growth this highly specialized team sits at the intersection of product customer success and revenue growth directly influencing Miros ability to deliver personalized experiences to millions of users globally. The leader joining this team will lead a high-impact organization that shapes the future of how Miro engages educates and grows its customer base.

About the Role

What youll do

• Marketing Leadership Team: Serve as key member contributing to marketing strategy and go-to-market planning on the Marketing Leadership team
• Cross-functional Collaboration: Partner extensively with Customer Success Sales Campaigns Digital teams and Product via release practices for seamless integration of customer experience initiatives
• Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
• Senior Leadership Team Management: Lead three functions: Database Health & Omni-Channel Lifecycle Nurture Customer Journey Strategy & Content and Customer Channel Management & Optimization

• Customer data quality segmentation analytics and AI-driven lifecycle campaigns
• Channel analytics A/B testing and omnichannel experience optimization
• Database hygiene behavioral tracking and real-time engagement automation
• Personalized onboarding sequences and intelligent nurture tracks
• Digital channel strategy and engagement platform management with automation/personalization focus
• Advanced email automation in-app messaging and personalized outreach triggers based on health scoring models risk identification and predictive analytics supporting Sales/Customer Success retention and renewal strategies

• Customer journey mapping content strategy and educational program creation
• Academy program development help center optimization and scaled learning initiatives
  • Futures: Utilize learning content to source training data showing how humans work through complex problems with focused logical data sets for AI/ML applications
  • Includes how tos custom and/or broad base webinars and certification programs
  • Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing

• Onboarding: Scalable programs reducing time-to-value across investment tiers (first 90 day focus)
• Adoption & Engagement: Health monitoring and engagement frameworks driving MAU (creator and capabilities) growth
• Renewal Support: Support Sales/Customer Success/Renewal strategies through trigger-based notifications and automated alerts
• Expansion: Data-driven identification of upsell/cross-sell opportunities and investment tier progression (PQA and new product upgrades)
• Digital Coverage: 100% digital coverage with personalized experiences at scale

• Architect differentiated programs across investment levels (User Team Lead Team Organization across Miro investment levels)
• Scalable engagement models through intelligent automation and AI-driven personalization
• Sophisticated journey mapping with automated triggers and measurable outcomes per tier
• Product Qualified Account development through behavioral analytics and targeted interventions

What youll need

• 7-10 years Customer Experience/Success/Marketing experience with 3-5 years leading teams (15 members)
• Proven track record building scalable programs serving 1000 accounts
• SaaS/subscription experience with database content and channel team leadership
• Cross-functional coordination experience within marketing or customer success organizations

• Platform Proficiencies: Customer Success platforms marketing automation BI tools (Gainsight HubSpot Marketo Looker etc)
• Automation Leadership: AI-driven personalization engines ML-powered triggers intelligent orchestration
• Training Data Analytics: Experience structuring learning content for high-quality training data capturing human problem-solving methodologies
• Data-driven decision making: Strong predictive modeling segmentation and automated decision-making capabilities

• Strategic vision aligning customer experience with marketing and customer success objectives
• Cross-functional integration skills with Customer Success Sales Marketing Campaigns Digital teams and Product practices
• Senior leadership communication for C-level audiences and external representation
• Operational excellence driving complex initiatives across marketing functions

Whats in it for you

• 401k matching Competitive equity package
• Excellent Medical Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2000 of charitable donation matches each year

The reasonably estimated salary range is specific to New York and may not be applicable to other locations. The range for this role is $184800 to $231000. Final compensation and total package components will be based on individual factors such as the candidates skills qualifications and experience.

Required Experience:

Director