Product Specialist (New Car Sales Assistant) BMW of Fairfax
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Job Location:
Fairfax, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
24-10-2025
Vacancies:
1 Vacancy
Job Summary
Product Specialist Responsibilities include:
- Provides a pressure-free ownership experience. One that helps guests better understand the operation benefits and value of BMW innovations and engineering advantages. This higher degree of understanding will help guests better appreciate their vehicles which in turn create a stronger emotional connection to the brand.
- Assesses customer knowledge and priorities to personalize the ownership experience.
- Explains and demonstrates vehicle features and technologies focusing on customer comfort level and retention.
- Acquires and maintains total product knowledge on all vehicles and understands competitors vehicle features and benefits.
- Keeps abreast of new products features accessories etc. and their benefits to clients.
- Follows up with customers within one to two weeks after delivery to answer questions or conduct additional clinics to teach other feature operations.
- Directs customers to additional information resources.
- Delivers a delightful ownership experience.
Duties also could include:
Service support:
- Visits the customer lounge to introduce services and share valuable vehicle technology insights with customers.
Additional customer and in-dealership support:
- Trains the sales and service staff on key technologies and how to best explain and demonstrate them to a customer.
- Conducts new owner clinics.
- Answers product questions on the telephone and during walk-ins.
- Troubleshoots vehicle technology features.
Qualifications :
Requirements:
- High school diploma or equivalent.
- Ability to perform at a minimum volume according to dealership standards.
- All applicants must be authorized to work in the USA.
- All applicants must perform duties and responsibilities in a safe manner.
- All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks MVR drug test credit report and valid drivers license.
Additional Information :
Its time to make the most important move of your career. From our cooperative team-based approach to our more than 1000 internal advancements each year its easy to see the difference. When you join our organization youll enjoy comprehensive training competitive compensation and unparalleled benefits. Simply put youll experience the best that a career in the automotive industry has to offer.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences ... View more
