The Go-To-Market Manager supports the execution of key guest experience initiatives across Accors Midscale and Economcy hotel brands. Reporting to the Go-To-Market Director this role coordinates communication and deployment plans with Regional Hubs to ensure effective roll-out and adoption in hotels.
The Go to Market Manager drives alignment; monitors progress and provides insights to enhance implementation.
Key Responsibilities
Launch Strategy Support
Support the development and execution of go-to-market launch plans for guest experience initiatives based on priorities defined by the Go-To-Market Director.
Adapt global launch guidelines to regional needs and operational realities in collaboration with Regional Hubs.
Contribute to ensuring tools and processes are user-friendly and share feedback for continuous improvement.
Initiative Implementation
Prepare and co-lead pilot phases with brands.
Coordinate the roll-out of guest experience programs ensuring alignment with brand identity and guest expectations.
Prepare deployment toolkits to support effective implementation in hotels.
Cross-Functional Collaboration
Work closely with Regional Hubs to facilitate the deployment of guest experience initiatives and provide operational support during roll-out.
Function as a point of contact between brand teams and Regional Hubs to share updates gather feedback and escalate issues when needed.
Support the Director in maintaining clear governance and deployment processes.
Support cross-functional projects related to brand compliance and guest experience.
Performance Monitoring and Reporting
Track the implementation progress of guest experience initiatives and flag risks or gaps to the Director.
Gather data and feedback from Regional Hubs to assess adoption and impact.
Deliver regular reporting on achievements challenges and improvement opportunities.
Note: Responsibilities may evolve depending on business priorities.
Qualifications :
Required:
Bachelors degree in hospitality management Business Administration or a related field.
Minimum of 3-4 years of experience in hotel operations or brand management within the hospitality industry.
Ability to manage or monitor projects (meeting minutes facilitation follow-up)
Contribution on managing complex projects and initiatives from inception through execution.
Strong organizational skills with the ability to prioritize and execute tasks effectively.
Strong capability in project management tools and methodology
Preferred:
Masters degree in a relevant field.
Experience working in a global environment or with diverse teams.
Field experience in hotel operations
Skills:
Persuasive communication and interpersonal skills with the ability to build effective working relationships and clearly convey project requirements.
Cultural awareness and adaptability to work with diverse regions and market contexts.
Solid analytical and critical thinking skills to identify issues propose solutions and support data-informed decisions.
Strong organizational and time-management skills with the ability to deliver tasks and milestones on schedule.
Proactive and accountable able to drive assigned initiatives forward while seeking guidance when needed.
Collaborative mindset working closely with cross-functional teams and encouraging open feedback to improve project outcomes.
Key interactions:
Global Brand & Marketing teams and Brand compliance & Guest experience teams.
Global expert teams (BDT Loyalty etc)
Regional marketing and operations teams
Hotels GM & teams
Additional Information :
Why Join Accor
Accor dares to impact:
- the world
- your career:
-and also :
Remote Work :
No
Employment Type :
Full-time
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more