Senior Manager, Digital & Local Marketing

Lawrence, KS - USA

Monthly Salary: Not Disclosed

Posted on: 24-10-2025

Vacancies: 1 Vacancy

Job Summary

Overview

Were seeking a strategic and hands-on Senior Marketing Manager to lead our digital marketing efforts while supporting local marketing initiatives across our network of schools. This role is ideal for a performance-driven marketer who thrives in a collaborative environment and understands how to translate brand-level strategy into local impact.

This role focuses on generating high-quality leads and ensuring a strong online presence from the brand level to school level. Youll be responsible for driving lead generation optimizing our digital presence and partnering with school leaders to develop and execute localized marketing plans that increase visibility and enrollment.

This role requires strong leadership analytical skills and the ability to collaborate with various teams to ensure cohesive messaging and impactful campaigns.

Key Responsibilities

Digital Strategy & Campaign Management

- Develop and execute integrated digital marketing campaigns across paid search social email and web.

- Manage the company website to ensure it is optimized for user experience SEO and lead conversion.

- Oversee social media strategy and paid media efforts to build brand awareness and engagement.

- Analyze campaign performance and optimize based on KPIs such as CPL CTR and conversion rates.

- Collaborate with content creators and designers to produce compelling digital assets.

Lead Generation & Sales Enablement

- Partner with sales and operations to align marketing efforts with enrollment goals.

- Create and manage sales enablement tools and content libraries.

- Develop and execute lead nurturing strategies to move prospects through the funnel.

Local Marketing & School Support

- Serve as a strategic advisor to school leaders helping them build and execute local marketing plans.

- Create school-level marketing playbooks and toolkits to drive enrollment and community engagement.

- Provide coaching and support to ensure consistent brand messaging and execution at the local level.

Agency & Vendor Management

- Manage relationships with digital marketing agencies and performance vendors.

- Oversee campaign budgets and ensure efficient use of resources.

- Monitor and report on ROI providing actionable insights to improve performance.

Our Employees Enjoy These Amazing Benefits:

Hybrid work environment
Medical Plans with Blue Cross Blue Sheild
401k with an up to 4% discretionary match
Generous Childcare discount (75% off first child and prorates there after)
Access to virtual urgent primary and mental health care with First Stop Health
Company sponsored life insurance
Satisfaction of working to improve the lives of children and families by supporting an early education organization

What we are looking for:

Bachelors degree in Marketing Communications or related field.
7 years of experience in digital marketing with a strong track record in performance marketing and campaign execution.
Experience supporting multi-location or franchise-style businesses is a plus.
Proficiency in Google Ads Meta Ads CRM systems Google Analytics HubSpot and marketing automation platforms.
Strong analytical skills
Excellent project management skills with the ability to manage multiple projects and deadlines
Exceptional communication and interpersonal skills with the ability to collaborate effectively across departments
Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals telling compelling stories and creating a strong brand

$80000 - $110000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior Manager

OverviewWere seeking a strategic and hands-on Senior Marketing Manager to lead our digital marketing efforts while supporting local marketing initiatives across our network of schools. This role is ideal for a performance-driven marketer who thrives in a collaborative environment and understands how...