Senior Copywriter

About Us

At Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us visit

Purpose of Role

Responsible for writing and editing short and long-form marketing content for print web digital and social platforms across multiple sales channels and initiatives to meet business goals. Delivers compelling brand-aligned copy that supports business goals and resonates with target audiences. Also serves as an editor and mentor to more junior writers.

Key Responsibilities and Expectations

• Writes and edits high impact and direct response copy for various formats including mail shortform social video and radio scripts webinars and presentations email newsletters and educational content
• Leads concept development for campaigns brand messaging and content initiatives across all media (digital print social video etc.).
• Identifies opportunities to repurpose or iterate existing marketing content across other platforms and channels.
• Interprets briefs and data insights to develop copy that connects emotionally while meeting the lead performance goals
• Helps develop and outline multimedia marketing ideas and content such as short video spots.
• Stays up-to-date on marketing trends products and best practices.
• Coaches and mentors more junior copywriters on internal policies procedures and best practices.
• Performs other duties as assigned.

Reports To

• Director Creative Operations

Qualifications - Experience/Skills/Competencies

• Minimum 5 years of related experience copywriting marketing and advertising content preferably with financial services clients.
• Strong portfolio demonstrating the ability to write persuasive marketing copy across multiple formats and platforms.
• Background in direct response copywriting with a track record of driving measurable conversions.
• Experience providing marketing and advertising content used in social media print collateral web content and emails.
• Experience with marketing campaign workflows including understanding the creative and production process for print video and digital materials.
• Ability to pivot quickly between long form conceptual and performance-driven copy.
• Strategic writer who understands audience nuance and messaging hierarchy.
• Experience writing or refining AI prompts for creative or marketing use.
• Knowledge of compliance and regulatory review workflows with ability to work within brand legal and compliance guidelines.
• Ability to consistently demonstrate attention to detail.
• Interpersonal oral and written communication and presentation skills.
• Analytical and problem-solving skills with a customer service orientation.
• Organizational prioritization and time management skills with attention to detail to work in a fast-paced environment.
• Proficiency in Microsoft Office Suite.
• Proficiency in cloud collaboration tools (e.g. Google Docs).
• AP style proficiency.

Qualifications - Education - Required

• Bachelors Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing English Communications Journalism or related.

Compensation

The base salary range for this position is ($84700 - $126940) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

The application deadline for the job opportunity is 12/17/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Senior IC