Job Description Summary

Job Description

Key Responsibilities

Marketing Communications & Messaging

• Own brand and messaging frameworks at the modality level ensuring alignment with global positioning and local relevance.
• Ensure consistency across all communications channels and materials adapting for regional and audience-specific relevance.
• Develop and maintain core content assets (e.g. digital brochures testimonials presentations videos) tailored to regional audiences.
• Lead localization and translation efforts across AKA languages to ensure cultural and clinical relevance.

Campaign Strategy & Execution

• Develop and implement a strategic content plan that aligns with business objectives audience needs and channel best practices.
• Plan and execute integrated campaigns for New Product Introductions (NPIs) including digital email social webinars and events.
• Continuously optimize content based on performance metrics SEO insights and stakeholder feedback to maximize engagement lead generation and ROI.
• Collaborate with modality leaders and country teams to tailor campaigns for local market needs.
• Manage third-party conferences clinical education webinars and customer engagement events.

Content Marketing & Digital Channels

• Develop and manage content calendars across digital platforms (website email social media).
• Partner with digital teams to optimize content for SEO engagement and lead generation.
• Ensure timely updates to regional websites and campaign landing pages.

Performance & ROI

• Track campaign performance using KPIs such as leads generated engagement rates and NPS impact.
• Generate post-campaign reports with insights and recommendations for continuous improvement.
• Communicate success stories and learnings across the organization to build marketing visibility.

Regulatory & Compliance Adherence:

• Ensure all marketing activities and events comply with internal and external regulatory standards.
• Serve as a marketing compliance champion by reinforcing GE HealthCares Advertising & Promotion (Ad & Promo) Policy across all marketing activities.
• Demonstrate advanced proficiency in compliance systems including Aggregate Spend Tool (AST) Veeva and Agora ensuring consistent adherence and documentation throughout all executed campaigns and events.

Qualifications

• Bachelors degree in Marketing Communications Business or Life Sciences.
• 3 years of experience in marketing communications content marketing or campaign management.
• Experience working in a matrixed organization and across diverse cultures.

Desired Skills & Characteristics

• Strong storytelling and copywriting skills with attention to detail.
• Proficiency in digital marketing tools (e.g. Adobe Creative Cloud CMS Adobe Workfront ).
• Ability to manage multiple projects and stakeholders across regions.
• Analytical mindset with a focus on performance and ROI.
• Fluent in English; additional language skills (Korean Bahasa Thai Vietnamese) are a plus.

Additional Information