DTC Marketing Manager
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Brand Knew is looking for a DTC Marketing Manager who thrives at the intersection of storytelling strategy and performance. Youll be responsible for growing DTC brands through full-funnel marketing strategies that combine paid social email and on-site optimization. From developing high-performing ad creative to optimizing Shopify storefronts for conversion this role blends creative intuition with analytical rigor.
You should have a deep understanding of what makes people click and what makes them buyand know how to use data to refine campaigns that drive measurable growth. Experience in the supplements or wellness space is a plus as youll be working with brands that require strong compliance awareness and nuanced customer journeys.
If youre passionate about scaling DTC brands through data-driven creative smart testing and lifecycle marketing that keeps customers coming back wed love to meet you.
NOTE: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
- Develop and execute full-funnel marketing strategies for DTC clients across paid social email and website.
- Partner with creative and media teams to concept and test ad ideas that balance brand voice with performance hooks across Meta TikTok YouTube and beyond.
- Manage and optimize Shopify storefronts including landing pages PDPs for conversion.
- Report on Shopify and campaign performance in a clear concise and actionable waytranslating data into insights and next steps for internal and client stakeholders.
- Plan build and analyze lifecycle marketing campaigns (LCM) through Klaviyo or similar platforms optimizing flows and automations to drive retention and LTV.
- Collaborate with creators production and design teams to produce and iterate on high-performing ad creative at scale.
- Lead brainstorms present creative concepts and communicate performance insights internally and to clients.
- Stay on top of emerging trends in DTC supplements eCommerce and performance marketing and the intersection of AI to continuously evolve client strategy.
Requirements:
- 3 years of experience working with DTC or eCommerce brands in a growth marketing or performance role.
- Hands-on Shopify experience including product setup storefront management and identifying and deploying high-performing apps.
- Proven ability to analyze and report on performance metrics with clarity and actionable insights.
- Experience managing lifecycle marketing (Klaviyo or similar)flows campaigns segmentation and deliverability best practices.
- Strong understanding of digital advertising platforms (Meta TikTok Shop Shorts) and how to tailor creative for each.
- Experience collaborating with content creators and developing UGC-style ad creative.
- Excellent communication and project management skillsyou can juggle multiple clients timelines and creative workflows.
- Deep understanding of consumer behavior and what drives conversion in the DTC and supplements categories.
- Data-aware not data-paralyzedyou use insights to inspire creative ideas not limit them.
Perks:
- Opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun creative and collaborative company culture
- Unlimited cold brew
Compensation:
- Commensurate with Experience
- Long Term Disability Insurance
- Health care offering including dental and vision
- At the 1 year mark: 401k Program
- Unlimited Paid Time Off
$90000 - $100000 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands towards meaningful growth.
