Marketing Data Analyst

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 28 days ago

Vacancies: 1 Vacancy

Job Summary

Hello There

My name is Himanshu Sharma and I serve as the Recruitment Lead at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role of Marketing Data Analyst with our esteemed client. If you are interested then please share your updated resume at .

Job Description

Position : Marketing Data Analyst

Location : Malvern PA Hybrid

Duration : long term contract

Responsibilities

Translate marketing and business needs into analytical requirements E.g. data models required to build strategic analytical solution
Establish the analytical framework to successfully deliver business OKRs
Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
Run BAU proposed and other what if scenarios assessments to validate approach and evaluate impact
Design an actionable marketing operations and experimentation roadmap
Build consensus and influence senior stakeholders to gain confidence in analytics proposals
Continuously evangelize analytical and data-driven problem solving strategic mindset & experimentation best practices across the organization

Qualifications

Bachelors degree and industry certification preferred 8 years experience and relevant skillset in the subject matter required has extensive knowledge of subject matter and extensive knowledge of the business

Key Focus Areas:

- The analyst will work within the Marketing Analytics team which supports multiple business partners across various marketing functions.
- This role involves leveraging existing data science models-developed by a separate data science team-to design execute and optimize marketing campaigns.
- The analyst will focus on translating model outputs into actionable marketing strategies helping the business understand how to use data to improve campaign effectiveness and targeting.
- A solid understanding of marketing analytics concepts campaign creation and performance optimization is essential.
- Experience with forecasting data-driven decision-making and campaign performance measurement will be highly valuable.

Technical Requirements:

- Proficiency in SQL for data extraction manipulation and analysis.
- Working knowledge of Python for data analysis and automation.
- Strong analytical and communication skills to collaborate with marketing stakeholders and translate technical insights into business outcomes.
- While domain experience isnt important these resources need to have supported large enterprises worked with large sets of data and supported big data platforms (AWS or Azure)

Hello There My name is Himanshu Sharma and I serve as the Recruitment Lead at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role of Marketing Data Analyst with our esteemed client. If you are interested then please share your updated resume at . Job Description...