Senior Marketing & Sales Operations Consultant (Digital)

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

OurAmericas Distribution & Service Division (ADSD) provides governance and administration of Cat dealers across the U.S. Canada and Latin America.

As the Senior Marketing & Sales Operations Consultant (Digital) you will be responsible for assisting dealerships in achieving digital marketing operational excellence with the Distribution Center of Excellence (DCOE) supporting our Marketing & Sales Excellence Program (MSEP). You will develop a reputation as a subject matter expert in process improvement methodologies that in turn improve marketing operations profitability. You will work to execute digital marketing capability requirements and deploy digital marketing standards with the goal of achieving dealer services growth with retail and small core customers in support of the Enterprise Strategy.

The Distribution Center of Excellence (DCOE) is part of the Americas Distribution & Services Division (ADSD). The DCOE covers operational support in 3 key areas: Parts Service and Marketing & Sales (M&S). The primary role of M&S DCOE is to support and enhance Caterpillars dealer network which is a competitive strength and the critical way in which we serve our customers.

The Senior Marketing & Sales Operations Consultant (Digital) will provide proactive analytical support to facilitate dealer marketing capability achievement and work in close collaboration with the Marketing & Sales Operations Representative (MSORs) in territory. This individual will support 23 dealers 8 MSORs and 4 Districts in the East Region (Central Northeast Southeast & Southern).

Additional Information:

• Location: Dallas TX (United States)
• Additional Location(s): Peoria IL (United States)
• Required Travel: Up to 30% (Domestic).
• Relocation Assistance Offered: Yes (Domestic).
• US Work Authorization Sponsorship Offered: None.

What You Will Do:

• Assist District evaluation of dealer digital marketing capabilities to drive consistency throughout the assigned region.
• Partner with Districts to develop and execute action plans for dealer digital marketing capabilities.
• Support Districts and dealers with strategic engagement and implementation of digital marketing capabilities with focus on the digital marketing tools and digital marketing online solutions (such as Salesforce HubSpot etc.) meant to drive enhanced customer engagement and experience.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Work with Districts and dealers to measure and monitor the effectiveness of their marketing sales funnel through CRM systems helping them define processes and performance KPIs for a customer-centric marketing approach and maintaining an accurate customer database.
• Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation nurturing campaigns and marketing leads development and follow through.
• Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
• Other duties as assigned by Caterpillar management from time-to-time.

What You Have (Basic Requirements):

• Project Management: Knowledge of effective project management strategies and tactics; ability to plan organize monitor and control projects ensuring efficient utilization of technical and administrative resources to achieve project objectives.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Problem Solving: Knowledge of approaches tools techniques for recognizing anticipating and resolving organizational operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

What Will Set You Apart (Preferred Qualifications):

• Bachelors degree in marketing or business or related experience in lieu of degree.
• Knowledge of marketing and sales key concepts and industry strategies.
• Previous experience working with Caterpillars dealer network.
• Previous company field representative experience.
• Previous roles held in marketing operations and sales support.
• Demonstrated ability to work on increasingly more complex assignments and provide direction to less experienced team members on project assignments.

What You Will Get:

Through it allweareone team creating and delivering world-class components and solutions superior to the more about theCaterpillarExperience and why Its More Than a Job its a Career at Caterpillar.

About Caterpillar:

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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