Media Planning Strategist

Business Insider is hiring a Media Planning Strategist based in the New York area to join the Revenue Strategy team and oversee media planning and pre-sales strategy for select sales verticals.

Business Insider is for people who are driven optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible smart sometimes unexpected and always helpful. Our team members embody and uphold Business Insiders three core values: we are all one team we are effective and we get better every day.

The Role & Team:

As a part of the Revenue Strategy Team the Media Planning department works across all advertising campaigns mainly during the pre-sales phase. The team plays a vital role in the end-to-end workflow and is responsible for RFP response deal budgeting deal level pricing/margin management inventory forecasting media plan creation IO/deal approval management and deal booking in order management systems.

The media planning team plays a vital role in enforcing and tailoring pricing & packaging guidelines created by the Pricing & Yield team while providing real-time in-market client feedback for strategic and timely pricing and packaging adjustments.

Media Planning Strategist will take clients KPIs and create efficient high-quality and winning proposals for enterprise-level clients (Direct & Programmatic).

The Strategist will utilize their extensive product knowledge to create strategic media plans that maximize revenue and profit across all monetizable platforms including desktop mobile video audio events and social.

This individual will collaborate across Pricing Packaging and Yield Client Success Marketing Studios and Operations Teams within the Revenue Organization. They will embrace diverse thought processes and working styles with compassion empathy and care. This individual will be solutions-oriented and unafraid to ask questions or challenge the status quo.

The Media Planning Strategist will report to the Director of Media Planning and Pricing who is based in New York. This position is based in the New York City HQ with an in-office presence of at least 3 days per week.

Key Responsibilities:

• Support day-to-day RFP/RFI requests revision requests and general inquiries for Direct and Programmatic clients.
• Create marketable actionable and profitable media plans for Direct & Programmatic clients while factoring in client budget target audience KPIs additional RFP requirements and internal business objectives.
• Advise cross-functional teams on proposal/product development and execution using in-depth knowledge of product offerings ad-serving and data capabilities to shape RFP strategy.
• Manage proposal-level pricing/planning-related exceptions in partnership with Pricing Packaging & Yield team.
• Work alongside our Pricing Packaging and Yield team on RFP-specific pricing inventory and packaging requests.
• Collaborate with the Client Success Team to ensure smooth pre to post-sales transition and successful campaign execution.
• Work on innovative audience/thematic targeting solutions powered by SÁGA Insiders cutting edge 1st party data platform
• Forecast available inventory using Google Audience Manager to strategically structure media mix and ensure campaign delivery.
• Review and approve Insertion Orders and OMS (Order Management System) entries for enterprise-level deals
• Use a holistic understanding of Insiders overall revenue model to assist the Management Team with the development rollout and utilization of new and innovative advertising-supported products and offerings (media content events etc.) helping to drive revenue minimize hard costs and maximize overall company profitability

The ideal candidate has:

• Strong time management meticulous attention to detail exceptional organizational skills multi-tasking abilities strong written and verbal communication skills strong problem-solving and negotiation skills
• Passion for digital marketing
• Proficient working knowledge of Microsoft Office Suite & Google Suite.
• Experience with Google Ad Manager / Google Ads Salesforce data management platforms (DMPs) and order management systems (OMS) is a plus.
• Direct/Programmatic digital media planning experience (publisher side)
• Open to and passionate about learning

Salary & Benefits:

• Base salary: $65000 - $70000 (dependent on skills experience and competencies)
• Additional bonus
• Flexible PTO 10 paid holidays and 16 weeks of parental leave
• Comprehensive medical dental and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance family planning services mental health reachout and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits phone reimbursement gym membership discounts and more

Business Insider is committed to providing equal employment opportunities and when making employment decisions does not discriminate based on race ethnicity gender gender identity or expression sex sexual orientation age nationality or national origin religion disability familial status and military or veteran status. We encourage members of traditionally underrepresented groups to apply.