Senior Product Marketing Manager

About The Company:

At Scribd (pronounced scribbed) our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge democratize the exchange of ideas and information and empower collective expertise through our four products: Everand Scribd Slideshare and Fable.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure we believe in balancing individual flexibility and community connections. Its through our flexible work benefit Scribd Flex that employees in partnership with their manager can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration culture and connection. For this reason occasional in-person attendance is required for all Scribd employees regardless of their location.

So what are we looking for in new team members Well we hire for GRIT. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd we are inspired by the potential that this can unlock and ask each of our employees to pursue a GRIT-ty approach to their a tactical sense GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Heres what that means for you: were looking for someone who showcases the ability to set and achieve Goals achieve Results within their job responsibilities contribute Innovative ideas and solutions and positively influence the broader Team through collaboration and attitude.

About the team and role

Product Marketing at Scribd sits at the intersection of Growth Brand Partnerships Design Research and Engineering. This role will help lead Scribds evolution from a research repository to an applied knowledge platform for learners teachers and professionals who seek trusted understanding they can use. Working closely with Product Design Research Brand and Lifecycle Marketing you will champion the voice of the customer and drive go-to-market strategy for Scribds core experience. Youll develop positioning and messaging identify target audiences and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value turning strategic positioning into clear motivating stories that connect across product brand and user experience.

About you

• 57 years of experience in product marketing ideally in consumer or prosumer platforms involving knowledge user-generated content or learning.

• Proven ability to build narratives that reposition a brand or product category.

• Experience marketing AI-powered tools UGC ecosystems or content-driven products.

• Deep understanding of user journeys that involve learning creating and sharing knowledge.

• Comfort working with ambiguity and shaping narratives in evolving categories.

• Analytical mindset with ability to translate research into actionable positioning.

• Excellent written and verbal communication. You can distill strategy into simple persuasive language.

• Collaborative and can influence and find common ground with cross-functional partners

• Comfortable working in a scrappy and agile environment

• Effective at balancing strategy & execution. Youre able to focus on the details as well as the broader narrative and strategy

• Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking

• Capable of designing campaigns or programs that incentivize content contributors strengthen retention and build trust in community platforms

Responsibilities / What you will do

• Define and evolve Scribds market positioning as we expand from a reading platform to an applied knowledge product.

• Translate strategic frameworks into clear user-centered messaging and narratives that guide teams and resonate in-market.

• Partner with Product Design Research and Brand to shape the roadmap and ensure new experiences reinforce Scribds value as a place to learn and act with confidence.

• Lead go-to-market planning for new features and product updates from concept through launch and adoption.

• Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.

• Create and execute product marketing campaigns that drive comprehension trust and retention not just acquisition.

• Build playbooks and tools that ensure consistent positioning across touchpoints from lifecycle campaigns to brand storytelling.

• Work with analytics and research teams to measure the impact of positioning and campaigns on awareness perception and usage.

• Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribds differentiation.

• Champion the voice of the customer in product and marketing decisions ensuring our experiences stay aligned with real user needs.
  

You Have / Were looking for / Requirements (Required)

• 5-7 years of experience in product marketing or consumer marketing. Have at least 2 years as a PMM on a consumer subscription product or learning platform

• Strong desire to learn grow and take on new challenges

• Ability to operate autonomously in a fast-paced changing environment

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At Scribd your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role level and geographic location. San Francisco is our highest geographic market in the United the state of California the reasonably expected salary range is between $123500 minimum salary in our lowest geographic market within California to $193000 maximum salary in our highest geographic market within California.

In the United States outside of California the reasonably expected salary range is between $102000 minimum salary in our lowest US geographic market outside of California to $183500 maximum salary in our highest US geographic market outside of California.

In Canada the reasonably expected salary range is between $129500 CADminimum salary in our lowest geographic market to $172000 CADmaximum salary in our highest geographic market.

We carefully consider a wide range of factors when determining compensation including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been the event that you are considered for a different level a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership and a comprehensive and generous benefits package.

Working at Scribd inc.

Are you currently based in a location where Scribd is able to employ you
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Atlanta Austin Boston Dallas Denver Chicago Houston Jacksonville Los Angeles Miami New York City Phoenix Portland Sacramento Salt Lake City San Diego San Francisco Seattle Washington D.C.

Canada:

Ottawa Toronto Vancouver

Mexico:

Mexico City

Benefits Perks and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals accessories

• Learning & Development allowance

• Learning & Development programs

• Quarterly stipend for Wellness WiFi etc.

• Mental Health support & resources

• Free subscription to the Scribd Inc. suite of products

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company-wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays ( winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

• Access to AI Tools: We provide free access to best-in-class AI tools empowering you to boost productivity streamline workflows and accelerate bold innovation.

Want to learn more about life at Scribd want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race color religion national origin gender sexual orientation age marital status veteran status disability status or any other characteristic protected by law. We encourage people of all backgrounds to apply and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

Required Experience:

Manager