Winnership Brand Marketing Apprentice

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 19 days ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Chantecaille. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Role Purpose

Effectively manage the assigned category segment by leading brand development plan & strategy revenue growth management strategy research and insights future category opportunitiesand integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.

Key Accountabilities

Marketing Strategy

Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape

Consumer Understanding

Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager

Media & Communication Plan

Execute plan of A&P spend for products ATL communication working together with Media Manager to ensure timeliness

Marketing Launch Plans

Develop consumer marketing launch plans for all new product innovations product re-launches or category thematic P1 campaigns as assigned by line manager in a timely and accuratemanner
Lead point of contact for cross functional team on providing information planning task segregation for the campaigns
Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

Market Research

Execute and value add to research projects planned in support of line manager

Brand Image & Brand Standard

Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

Finance & Budgeting

Financial savvy able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
Accountable for product segment A&P spending product price margin analysis product launch demand forecast planning annual budget planning process and budget reviews

Team Management

Self-initiative to own career development plan.
Courage & actively give and seek for feedback from line manager and colleagues

Others

Shall be responsible for safe-keeping and updating the medical devices list and the products artworks (hardcopy & softcopy)
Update Direct Line Manager on the status of the principal accountabilities on bases of internal and external information: market research for brand image usage market share
Demonstrate the highly effective communication within the cross-function (with SCM CD team Retail team Regulatory Supply Chain Regional Marketing Finance) to ensure the highest business result achieved
Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
To perform any ad-hoc duties assigned from time to time

Your Profile

Key Requirements

Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
Maximum 2 years experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
High fluency and comprehension (Oral & Written) in English Plus point: Malay and Chinese languages
Microsoft Excel & Power point Savvy
Strong leadership self-initiator and high level of self-accountability
Effective planning time management presentation negotiation communication and project management
Persuasive & effective communication cross functions
High problem-solving skill
Entrepreneurship and ownership
High sense or emergency
Analytical mindset
Positively motivated Can-do attitude
Multitasker
High awareness and passion for todays trends and news

Location : Level 12 Tower 1 PJ33 3 Jalan Professor Khoo Kay Kim SeksyenPetaling Jaya Selangor