Marketing Manager, Trade (14 Month Fixed Term Maternity Cover)

Key Responsibilities:

Event & Campaign Management

• In collaboration with the PR team develop and deliver trade advertising campaigns including LinkedIn campaigns aligned with PR and sales priorities.
• Plan and execute key sales events across the year including client receptions trade shows and on-site support for corporate priority events.
• Provide strategic support on launches or client events driven by business units.
• Coordinate event logistics (venues menus invitations collateral branded merchandise). Occasional international travel may be required for onsite event support).
• Brief and manage creative services on event branding signage and marketing materials.

Marketing Materials & Sales Support

• Maintain and distribute sales collateral including decks one sheets catalogues screeners and other digital and printed sales tools.
• Update content sales website and sales app with latest materials and report on insights (users titles viewed etc).
• Ensure marketing for WildBrain franchises is aligned with franchise strategies and all necessary third-party approvals are sourced when producing and distributing marketing assets.
• Support the Sr. Marketing Manager with marketing materials and special projects as required.

Budget & Reporting

• Track and manage the trade marketing budget; process invoices and reconcile expenses against budget.
• Submit and track department credit card receipts.
• Assist in preparing annual marketing budget forecasts.

Stakeholder & Partner Approvals

• Liaise with internal teams (e.g. Peanuts Worldwide WildBrain Brands Content Creation Global Licensing Audience Engagement Executives) to secure approvals on materials.
• Review and support approvals for partner campaigns (consumer marketing publishing etc.).

Corporate & Brand Support

• Source and manage production of corporate branded collateral (lanyards notebooks etc.).
• Collaborate with HR Sales and other departments to supply branded items as needed.
• Support Toronto corporate events in partnership with leadership (venue sourcing catering invites logistics).

Qualifications :

• Track record of planning and delivering impactful marketing campaigns and events (preferably in media entertainment or B2B environments)
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills.
• High attention to detail with strong creative judgement.
• Budget management and financial reporting experience (data literacy with experience interpreting campaign analytics and making data-driven decisions).
• Proficiency with Microsoft Office Suite; experience with digital sales tools or creative review systems an asset.

Personal Attributes

• Highly organized proactive and able to work independently.
• Collaborative team player with strong relationship-building skills.
• Comfortable in a fast-paced environment and adaptable to changing priorities.
• Solutions-oriented with a positive professional attitude.

Additional Information :

What We Offer 

Working at WildBrain is more than a job its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360 franchise management we are experts in content creation audience engagement and global licensing cultivating and growing love for our own and partner brands around the world. With approximately 14000 half-hours of kids and family content in our libraryone of the worlds most extensivewe are home to such treasured franchises as Peanuts Teletubbies Strawberry Shortcake Yo Gabba Gabba! Inspector Gadget and Degrassi. WildBrains mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show;Snoopy in Space;Camp Snoopy; Strawberry Shortcake: Berry in the Big City;Sonic Prime;Teletubbies Lets Go!and many more. Enjoyed on platforms worldwide our content is everywhere kids and families view entertainment including YouTube where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canadas most loved family entertainment channels. WildBrain CPLG our leading consumer-products and location-based entertainment agency represents our owned and partner properties in every major territory worldwide. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).Visit us at . 

Remote Work :

No

Employment Type :

Contract