Senior Associate, SEO Marketing| Retail Bank

The Capital One Consumer Bank Marketing Operations and Technology team is a growing group looking to bring in new excited marketers. MarTech is responsible for managing consumer data and audiences automating marketing technologies & platforms reporting and analytics incentives prioritization and workflow well-managed and delivering a best-in-class web and SEO experience.

The SEO program consists of numerous workstreams: acquisitions SEO local SEO content marketing technical improvements SEO reporting and analytics SEO research and consultation. We exist to be found help people and grow the business.

Our team is on the forefront of SEO strategy across the Capital One Enterprise were constantly evolving to meet the shifting demands of the digital marketing landscape (AIO and GEO) and were having fun with our wide-ranging partners while were doing it.

The SEO Marketing Senior Associate role will be responsible for bringing our SEO program to life across the workstreams. They will need to be able to thoughtfully execute end-to-end marketing practices - from organic keyword and competitive research to agency and editorial briefing and creative development through results analysis to feed the next cycle of work - to deliver impactful bottom-line business growth.

Your mission will be to attract engage and convert prospective customers by creating a best-in-class content and acquisition experiences that answers their most pressing financial questions and positions Capital One as their trusted partner. Youll be the engine behind our organic growth strategy for checking blending the art of compelling storytelling with the science of search engine optimization. Youll dive deep into consumer intent conduct meticulous keyword research and craft content that not only ranks highly but also builds trust and drives account applications. This isnt just about writing blog posts; its about owning the end-to-end content lifecyclefrom strategy and creation to optimization and performance analysisall with the goal of helping more Americans find the right product or service.

General Responsibilities:

• Incorporate SEO best practices into all marketing to improve organic rankings traffic and accounts to Capital One web properties

• Review organic search research (content gap competitive technical etc.) to identify relevant trends and patterns to inform on-site & off-site development

• Create holistic editorial briefs leading to compelling customer and prospect communications

• Review and provide feedback on marketing channel assets such as articles and videos; apply foundational industry bank and Capital One product knowledge to improve these assets

• Manage marketing creative review processes in workflow management systems

• Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development

• Monitor manage and organize SEO intake requests from internal and external partner groups; digest information and communicate relevant points to agencies and internal partners

• Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets

• Provide feedback and share with key stakeholders on web analytics KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs

• Day-to-day management of agency partners; including building and iterating on meeting agendas compiling takeaways and action items communicating leadership messages to partners and handling all scheduling and logistics

• Seamlessly manage a budget across multiple internal partners and external agencies

• Manage workload in agile environment

• This role reports to Senior Manager SEO

Specific Responsibilities

SEO Strategy & Execution

• Keyword Research & Analysis: Conduct in-depth keyword research to identify high-intent queries related to checking accounts online banking financial wellness and competitor products. Youll uncover opportunities across the entire customer journey.

• On-Page SEO: Master the art of on-page optimization ensuring all new and existing content (articles landing pages FAQs product pages) is perfectly optimized for our target keywords. This includes writing compelling meta descriptions structuring content with proper headers optimizing images and building a smart internal linking strategy.

• Performance Monitoring & Reporting: Constantly measure what matters. Youll use tools like Google Analytics Google Search Console and SEMrush to monitor rankings traffic engagement and conversions. Youll deliver clear actionable insights and reports to stakeholders in partnership with business analyst and data analyst support.

Content Marketing & Development

• Content Strategy & Planning: Develop and manage a robust content calendar for our checking account products. Your strategy will be grounded in SEO insights customer research and business priorities addressing topics like how to open a checking account understanding overdraft options and benefits of mobile banking.

• Content Creation & Management: Write edit and publish clear empathetic and jargon-free content that simplifies complex financial topics. Youll collaborate with freelance writers designers and video producers to create a rich mix of content formats.

• Compliance & Brand Alignment: Work closely with our Legal and Compliance partners to ensure all content is accurate transparent and meets the strict standards of a regulated financial institution. Youll become an expert in our brand voice and tone.

• Competitive Analysis: Keep a pulse on the competitive landscape analyzing what other banks and fintech companies are doing in the content and SEO space to ensure Capital One remains a leader.

• Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement technical and content strategies implementation

Additional Considerations

• Capital One is a mission-driven company that provides purpose for all Associates outside of day-to-day work

• Being a part of the local community is highly encouraged and supported at Capital One; ranging from pro bono digital marketing work for non-profits to helping out in our People Centers

• Ongoing learning is fostered to remain on top of current industry trends (conferences classes external guest speakers)

Basic Qualifications:

• Bachelors degree or military experience

• At least 3 years of digital marketing experience

• At least 3 years of experience using G-Suite

• At least 3 years of experience with Google Analytics and Google Marketing Platform products

Preferred Qualifications:

• Experience in agile marketing principles

• 4 years of SEO marketing experience

• Experience working with Google Search Console Data Studio STAT or SEMRushData

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).