Customer Marketing Manager

This role is located in Somerville MA - We are a hybrid work environment and are in the office 3 days/per week.

Tulip the leader in frontline operations is helping companies around the world equip their workforce with connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulips cloud-native no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity capturing and analyzing real-time data and continuous improvement.

A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany and Hungary. Focused on composable human-centric solutions for industrial environments Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work for 2023.

About You:

As a key member of the marketing team youll establish the foundation and playbook for post-sales growth at Tulip. Your mission: drive adoption and revenue expansion through strategically designed programs and campaigns. Youll own customer marketing initiatives across channelsincluding integrated campaigns email webinars direct mail and account-based marketinghelping customers realize value and become advocates.

Youre a strategic personable marketer who thrives at the intersection of customer success product marketing and GTM strategy. You act as a bridge between customers and the organization translating insights into scalable programs that strengthen relationships and accelerate growth. If youre ready to make a tangible impact on a fast-growing company this is your moment to help shape Tulips next chapter.

What skills do I need

• BA/BS in Business Marketing or a related field
• 5-7 years of experience in marketing and/or go-to-market strategy preferably with experience in or working with customer facing teams
• Strong grasp of GTM frameworks customer segmentation and lifecycle marketing
• Project and process management expertise with the ability to lead multiple concurrent cross-functional projects.
• Analytical mindset with the ability to interpret data identify trends and make data-driven decisions.
• Excellent verbal and written communication skills with ability to interface at the executive level internally and with customers.

Nice to have:

• ABX/ABM experience a plus
• Proficient with Marketo Salesforce and marketing automation platforms

Key Responsibilities:

• Analyze customer data to identify patterns trends and growth opportunities in order to segment and personalize marketing strategies to support adoption expansion and advocacy motions.
• Plan execute and analyze post-sale marketing programs for customer segments tiered by revenue potential through a variety of channels including integrated marketing campaigns email webinars direct mail and account-based marketing tactics.
• Build a platform for advocates through the Customer Advocacy program participation key third party Review Sites (i.e. G2) collection and other customer-facing virtual and live events.
• Cultivate cross-sell and adoption collaborate with peers and contribute to programs that reinforce behaviors correlating with use case adoption renewals including webinars email campaigns community engagement etc.
• Collaborate with cross-functional teams (Sales Product Support) to provide customer insights and align on customer-focused initiatives.

Key Collaborators:

• Customer Success / Account Management
• Demand Generation
• Product Marketing
• Sales

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be considered.

Were building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health Dental Vision Short-term Disability Long-term Disability Life Insurance AD&D Insurance Flexible Spending Account (FSA) Commuter Benefits Parental Leave and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted actual compensation will be determined depending on multiple factors including job-related knowledge & skills experience business needs geographical location market compensation data and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $100000 - $143000 per year.