Digital Media Performance Expert, Channel and Journey Analytics

SAP

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profile Job Location:

Bellevue, WA - USA

profile Monthly Salary: Not Disclosed
Posted on: 21 days ago
Vacancies: 1 Vacancy

Job Summary

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Description: We are seeking a highly skilledMedia Performance Analyst to collaborate closely with the global SAP Integrated Media team on media measurement. A recognized expert in B2B digital marketing performance leverages advanced analytics to evaluate media performance uncover actionable insights and supports the optimization of media investment across multiple channels programs and regions. By providing data-driven recommendations you will play a critical role in enhancing the effectiveness of media investments ensuring alignment with business objectives and delivering measurable results.

Responsibilities

  • Partner with Media Specialists to analyze and evaluate Media performance across multiple advertising channels including Search Social Content Syndication and Display.

  • Drive recurrent campaign performance narratives across all layers of the marketing funnel delivering consistent insights to optimize media strategies.

  • Translate complex data into compelling visualizations and narratives that inform decision-making for senior stakeholders. Continuously identify potential areas of optimization and personalization strategies to improve engagement and conversions.

  • Support the creation and development of performance measurement frameworks including forecast and targeting definitions.

  • Consume dashboards and reports to track KPIs campaign performance and cross-channel insights aligned with business objectives and strategic priorities. Uncovering key insights into how the various touchpoints contribute to conversions and customer lifetime value.

  • Stay updated on trends and best practices across major platforms (Google Ads DV360 LinkedIn etc.) and emerging technologies.

  • Drive measurement capabilities evolution delivering expertise to end measurement by advising on complex data engineering ingestion set-up on martech/adtech internal infrastructure shifts and on external cloud solution plug-in

  • Code or supervise coding projects in databricks (Python/SQL) to gather attribution insights from media impact from our marketing data lake

  • Embed attribution and MMM (marketing mix modeling) insights into compelling conclusions and storytelling to advise leadership on how to best drive media budgeting and investment.

Key Attributes

  • Strategic B2B Vision: You see the big picture and understand how media channels impact the overall B2B buying group customer journey.

  • Analytical Mindset: You thrive on diving deep into data to uncover insights that drive impactful optimizations.

  • Curiosity: Youre eager to explore new tools trends and methods to optimize performance.

Key Requirements

  1. Experience:

  • 10 years of experience in media analytics related role including in large B2B company and media agency (preferred)

  • Experience with multiple advertising channels and campaign objectives

  • 4 years of hands-on experience with data analysis and conversion optimization process

  • Experience with media data engineering MTA MMM and advertising impact measurement

  1. Technical Skills:

  • Proficiency in Adobe Analytics (Google analytics can be accepted).

  • Proficiency in Excel and experience with SQL and Python for data analysis

  • Experience with data visualization platforms like SAP Analytics Cloud Tableau or Power BI.

  1. Soft Skills:

  • Exceptional storytelling abilities to convey insights to technical and non-technical audiences.

  • Strong interpersonal communication to collaborate across teams and senior leadership.

  • Adaptability to a fast-changing environment

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 142500 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438511 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Limited Full Time Additional Locations: #LI-Hybrid


We help the world run betterAt SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a pla...
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About Company

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer soluti ... View more

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