Director of Field Marketing, EMEA

AppsFlyer

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profile Job Location:

Herzliya - Israel

profile Monthly Salary: Not Disclosed
Posted on: 23-10-2025
Vacancies: 1 Vacancy

Job Summary

At AppsFlyer we believe every challenge is an invitation to innovate.

Were looking for a Director of Field Marketing EMEA to help us shape the future of measurement.

In this role youll connect global strategy to local execution ensuring every regional initiative drives measurable impact across pipeline customer engagement and brand leadership. Youll collaborate with talented professionals worldwide in a culture that values curiosity collaboration and growth.


About the Role

You will lead a distributed regional team across EMEA to design and deliver high-impact field marketing programs that directly contribute to revenue growth and customer success. Working closely with Sales Customer Success Partnerships and global marketing functions youll ensure that every initiative creates tangible value and reinforces AppsFlyers leadership in measurement and analytics.

What Youll Do

  • Design and execute a regional field marketing strategy that translates global GTM priorities into localized high-touch programs

  • Lead the creation of account-based and vertical-specific experiences for strategic accounts focusing on engagement quality and business impact

  • Orchestrate a full event pipelineexecutive roundtables summits customer engagements and partner activations

  • Build coach and empower a distributed field marketing team across EMEA to operate with clarity and autonomy

  • Collaborate closely with Sales and Customer Success to align on pipeline performance ROI and shared revenue goals

  • Partner with global teams (Product Marketing Growth Brand Ops) to ensure alignment and consistency between global and regional initiatives

  • Represent the voice of EMEA within global marketing surfacing insights trends and feedback to influence strategy

What You Have

  • 7 years of B2B SaaS marketing experience including at least 4 years in regional or field marketing leadership

  • Proven track record in designing and executing high-touch account-based and vertical-specific marketing programs that drive measurable pipeline growth

  • Experience collaborating cross-functionally in matrixed organizations across Sales CS and Partnerships

  • Strong commercial acumen and the ability to connect marketing activities to business outcomes

  • Experience leading and developing distributed teams across diverse EMEA markets

  • Excellent communication organization and stakeholder management skills

  • Comfortable representing AppsFlyer externally at industry events and able to engage senior audiences confidently

  • Ability to travel up to 20% based on regional needs

Bonus Points

  • Experience in the mobile digital marketing or advertising ecosystem

  • Experience working across EMEA markets

  • Familiarity with revenue operations and data-driven marketing measurement

  • Introduced by an AppsFlyer team member

Why Join Us

AppsFlyer is a global company with 20 offices worldwide. Through initiatives like the Be Well mental health program the Global Employee Exchange Program and continuous learning and wellness opportunities we empower our people to thrive personally and professionally.

Here titles dont define usideas do. Youll join a culture where collaboration creativity and authenticity shape the way we grow together.

As a Customer Obsessed company we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go Kaniel CEO


Required Experience:

Director

At AppsFlyer we believe every challenge is an invitation to innovate.Were looking for a Director of Field Marketing EMEA to help us shape the future of measurement.In this role youll connect global strategy to local execution ensuring every regional initiative drives measurable impact across pipelin...
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Key Skills

  • Crisis Management
  • Marketing
  • Public Relations
  • Fundraising
  • Media Relations
  • Constant Contact
  • Strategic Planning
  • Social Media Management
  • Team Management
  • Public Speaking
  • Wordpress
  • Writing Skills

About Company

Company Logo

AppsFlyer was founded over ten years ago with a mission to help marketers succeed. From the beginning, we have been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. These four pillars have ... View more

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