Marketing Rev Ops Manager

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If youre reading this and nodding check out ourbrand video.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high-quality video production remains complex and challenging to scaleuntil now

Meet Synthesia

Were on a mission to make video easy for everyone. Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share high-quality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Readstories from happy customersand what1200 people say on G2.

In 2023 we were one of 7 European companies to reach unicorn February 2024 G2 named us as the fastest growing company in the 2025 we announced our series D total weve raised over $330M in funding from top-tier investors including NEA Atlassian Ventures WiL PSP Growth and existing investors such as Accel Nvidia Kleiner Perkins GV and top founders and operators including Stripe Datadog Miro Webflow and Facebook.

About the role

As Synthesias go-to-market strategy matures and marketing scales were building stronger operational foundations to drive predictable growth. Were looking for a Marketing Operations Manager to own and optimize the marketing engine ensuring data integrity scalable processes and visibility into marketing performance.

Sitting within our RevOps team this role will sit at the intersection of marketing operations and sales driving automation insights and operational excellence that enable the team to move faster and smarter.

What youll be doing

Technology & Tools:

• Website & Analytics Management
  • Own website measurement and analytics setup (Google Analytics GTM).
  • Own measurability of performance marketing return and work with ad platform owners to drive ROAS.
  • Audit and improve event tracking including demo forms pricing page and self-serve sign-ups - using Segment CDP.
  • Ensure reliable clean data for decision-making.
• Attribution
  • Strengthen ad attribution (CAPI MTA) and improve CRM attribution logic.
  • Maintain alignment and data integrity between HubSpot Salesforce and our data platform.
• Automation & Process
  • Build and maintain workflows email programs and campaign templates for scalable execution.
  • Standardize and automate campaign operations across field events webinars and paid channels.
• Tech Stack Ownership
  • Centralize ownership of all marketing technology and integrations with other tooling.
  • Lead HubSpot optimization or migration to an enterprise-grade marketing automation platform.
  • Ensure field alignment across systems (fields routing account matching tracking).

Data Management & Reporting:

• Data Quality
  • Maintain clean standardized data across. Build proactive issue-flagging and data QA mechanisms.
• Reporting & Insights
  • Build and maintain marketing dashboards (funnel performance pipeline influence ROI).
  • Support ad hoc analysis and root-cause investigations for performance drops.
  • Provide full-funnel and lifecycle visibility from awareness to closed-won.
  • Deliver ICP-level insights on channel effectiveness and buyer engagement patterns.
• Lead & Intent Scoring
  • Design and implement lead scoring models combining demographic fit and behavioral intent.
  • Help sales prioritize outreach through clear actionable scoring frameworks

Process & Workflow Optimization:

• Lead Lifecycle Management
• Define and optimize lead routing scoring and handoff between marketing and sales.
• Ensure enrichment activity-based routing and smooth SDR/AE follow-up.
• Automation & Efficiency
• Automate repetitive marketing tasks and workflows for field marketing SEO and ads.
• Enable marketing teams to focus on creativity and customer engagement not manual ops.
• Field Marketing Enablement
• Streamline event and campaign processes to minimize operational overhead.
• Improve data capture tracking and ROI reporting for field events.

What youll bring...

• 5-7 years in Marketing Operations Revenue Operations or related operational or analytical roles.
• Hands-on experience with HubSpot Salesforce LeanData and marketing analytics tools. Experience with a sequencing tool (Outreach SalesLoft Groove Gong) is a bonus.
• Deep experience in performance marketing and analytics including hands-on within Google Meta and LinkedIn ad platforms.
• Demonstrable experience creating and improving attribution models that drive decision-making.
• Strong understanding of inbound pipeline generation processes including routing prospect sequencing enrichment and outreach.
• Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity. The ability to write SQL is a strong bonus.
• Excellent cross-functional communication skills especially with marketing sales and ops teams.