Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Reporting Structure: Reports to Executive Vice President Marketing & Communications
Direct Report: Marketing Programming Coordinator
Role Overview:The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. Thisrole translates OKOs and The Bastion Collections brand vision into property-specific strategyoverseeing all communications digital initiatives partnerships and member engagement. TheDirector ensures every touchpoint reflects the Seia brand while driving results across diningrestaurant and event programming.
Cross-Functional Leadership
Act as the primary liaison between The Bastion Collections corporate marketingDepartment and on-property operations culinary and membership teams.
Collaborate with leadership to activate key brand moments including seasonalpromotions holidays and high-profile partnerships.
Work with building management and external partners to ensure seamless integration ofSeia the Cafe into the broader community.
Brand Strategy & Content Oversight
Set the overarching content and social strategy for restaurant and club including keycampaigns chef storytelling and cultural programming. Approve monthly content calendars ensuring alignment with brand voice and objectives.
Define KPIs for digital engagement monitor analytics and refine strategy based oninsights.
Email Marketing & CRM
Own the strategy for all email communications including newsletters event invitationspromotional campaigns and alignment with restaurant and membership objectives.
Oversee CRM (SevenRooms) strategy segmentation and reporting
Evaluate campaign performance and optimize future efforts.
Digital Marketing
Formulate paid digital marketing strategy including campaign objectives targeting andbudget allocation.
Oversee SEO strategy and ensure best practices across platforms.
Ensure the website reflects brand standards; approve major updates and content direction.
Partnerships Programming & Events
Ideation and strategy for brand partnerships seasonal activations and programmingevents.
Ensure programming reinforces Seias positioning at the intersection of culinary cultureand community.
Approve all external-facing assets tied to partnerships and activations.
PR & Media
Support in shaping press strategy in collaboration with agency partners.
Approve press materials manage media relationships and oversee press visits.
Creative & Collateral Oversight
Approve and direct all collateral (menus event signage invitations partnership assets).
Ensure creative consistency across print digital and on-site brand touchpoints.
Oversee coordination of photo/video shoots.
Membership Communications
Oversee tone strategy and approval of all member communications (email digitalin-app).
Partner with Bastion Membership and F&B teams to formulate membershipprogramming strategy.
Approve communications calendar and ensure alignment with overall Seia strategy.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
