Senior Live Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
23-10-2025
Vacancies:
1 Vacancy
Job Summary
Craft:
MarketingJob Description:
Craft your next adventure at King
Were looking for a Senior Live Marketing Specialist to help bring our in-game experiences to life for millions of players around the world. Youll turn ideas into impactful player moments designing building and optimizing live marketing campaigns that engage surprise and delight.
Role Purpose
As a Senior Live Marketing Specialist youll play a key role in delivering engaging data-driven campaigns that enhance player retention and drive long-term value. Youll combine technical expertise with analytical thinking to execute monitor and optimize campaigns across multiple channels. Working closely with the Product and Live Marketing Director and cross-functional teams youll ensure that every message is timely relevant and aligned with player needs and product goals.
Your Role within the Kingdom
Build QA and deploy multi-channel Live Marketing campaigns across platforms such as Braze App Store Connect social and in-game messaging systems ensuring alignment with product events and business priorities.
Define build and optimize player segments based on behaviour lifecycle stage and targeting criteria.
Identify and drive new Live Marketing opportunities by analysing player behaviour campaign performance and content gaps testing innovative approaches to increase engagement and retention.
Partner closely with the Product and Marketing to refine campaign strategy including timing frequency and messaging.
Conduct A/B testing to optimize content performance and channel effectiveness.
Monitor campaign results identifying trends anomalies and actionable insights.
Ensure campaigns are localized and fully aligned with the product calendar.
Maintain a high standard of delivery quality precision and attention to detail across all Live Marketing initiatives.
Skills & Experience
Proven experience in campaign setup and segmentation using tools such as Braze Leanplum OneSignal or similar platforms.
Understanding of lifecycle marketing flows campaign logic and scheduling mechanics.
Exceptional attention to detail and a rigorous QA mindset.
Analytical skills with the ability to interpret performance metrics and make data-informed recommendations.
Comfortable working with large datasets and complex tagging systems.
Basic design/UX awareness to ensure engaging and user-friendly messaging.
About you
Youre a technically strong detail oriented marketer that thrives in a fast-paced environment with a deep curiosity about player behaviour and lifecycle optimization. You balance creative execution with analytical precision and are passionate about elevating Live Marketing craft standards across campaigns.
About King
With a mission of Making the World Playful King is a leading interactive entertainment company with more than 20 years of history of delivering some of the worlds most iconic games in the mobile gaming industry including the world-famous Candy Crush franchise as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King part of Microsoft (NASDAQ: MSFT) has Kingsters in Stockholm Malmö London Barcelona Berlin Dublin San Francisco New York Los Angeles and Malta. More information can be found at by following us on LinkedIn @lifeatkingon Instagram or @kinggameson X.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, ... View more
