Senior Marketing Communications Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

About IPSD

Caterpillars Industrial Power Systems Division (IPSD) designs tests and manufactures 0.5 to 18L engines that not only power Caterpillar machines but also power over 5000 other applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

Job Summary:

We are seeking a Senior Marketing Communications Consultant. This is a critical senior-level marketing position within the Industrial Power Systems Division. The role is part of a small high-impact team supporting multiple brands across engine marketing aftermarket solutions rental programs and more.

The successful candidate will be responsible for developing and executing a wide range of strategies plans and campaigns. This position requires a self-starter with a strong background in campaign and project management digital marketing and a proven ability to deliver results through effective marketing programs and execution.

While not required it is highly beneficial for the candidate to have familiarity with medium to large engine applications and the industries and customers that utilize themsuch as construction industrial and material handling.

What You Will Do:

• Develop and execute engaging marketing campaigns and initiatives global and regional in scope to drive audience awareness and consideration of Caterpillar and Perkins Engines and surrounding service offerings demonstrating clear ROI and support to business objectives.

• Create impactful content for Caterpillar and Perkins digital channels including blogs social media and web pages ensuring content authoring is aligned with SEO and AI search best practices.

• Manage integrated campaigns across Paid Earned Shared and Owned media to support business and marketing objectives; evaluate metrics to monitor review and improve effectiveness.

• Lead marketing efforts to articulate and communicate product and service value propositionsto target audiences.

• Work closely with product teams sales marketing communications consultants digital teams agencies and other stakeholders to produce cohesive and compelling communications.

• Demonstrate creativity foresight business judgement and outstanding engine industry marketing/distribution knowledge along with the sensitivity to customer financial impact.

• Manage the compliance of assignments and remain current with new industry trends customer engagement and changing consumer behaviors affecting the competitive environment.

• Communicate effectively across product industry distributor dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations and to manage expectations.

• Collaborate effectively with individuals and teams from diverse backgrounds and cultures both within the organization and externally to build productive relationships influence outcomes and resolve differences constructively.

What You Will Have:

Customer Focus: Extensive knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Facilitates creation of the right products and services to resolve customer business issues.

• Fosters strong customer relationships via delivery on commitments open communication and on-going feedback/improvement.

• Advises others on creating customer focused environments in various scenarios.

• Anticipates customer needs focusing efforts to proactively meet needs and exceed customer expectations.

• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.

• Communicates and models the criticality of customer focus as an organizational strategy.

Creativity: Extensive knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

• Maintains balance between innovation and pragmatism.

• Challenges accepted ways of operating.

• Monitors innovations in field and explores usefulness in own function.

• Encourages solicits and rewards imaginative ideas.

• Supports experimentation and accepts occasional setbacks or failures.

• Finds new ways to approach problems.

Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

• Implements the groups go-to-market strategy.

• Raises awareness of potential strategic alliances and partnerships.

• Explains elements of the strategy to others and encourages questions.

• Monitors marketplace trends opportunities and vulnerabilities; reports findings.

• Makes sound recommendations when faced with complex and contradictory alternatives.

Vendor/Supplier Management: Extensive knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).

• Manages actual and perceived conflict of interest issues.

• Monitors and communicates vendor effectiveness reliability and performance.

• Influences existing and new vendor relationships and the approved vendor list.

• Interprets documents detailing service provisions and financial arrangements.

• Explains case studies of effective and ineffective partnering relationships and lessons learned.

• Advises others on the issues and considerations for working with new vendors suppliers or partners.

Promotion and Marketing Communications: Extensive knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

• Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan.

• Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques.

• Delivers various promotional and marketing communications that engage the target audience respond to their questions and concerns and produce specific outcomes and impact.

• Develops a clear and complete understanding of needs and problems through careful listening probing reflecting and summarizing.

• Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered.

• Guides the team members in developing a marketing communication plan and strategy.

Additional Information

• This position requires 5 days on-site.

• Relocation assistance is available for this position

• Sponsorship is not available for this position

• ISE assignment is not available

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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