Head of Lead Gen

About the Job

Were looking for a powerhouse Head of Lead Generation to take full ownership of our growth engine drive ambitious B2B and B2C customer acquisition and optimise every channel where we connect with our market.

Youll be the architect of our demand pipeline someone who thrives on data strategy and execution and whos excited to deploy test and scale campaigns that deliver results.

You will play a key part in shaping how we grow and who we reach. This is a hands-on role that balances sharp strategic thinking with flawless execution ensuring our lead gen machine is consistent high-performing and always evolving.

Key Responsibilities

Strategy 

• Own and drive the lead generation strategy aligned with company growth and revenue goals.

• Partner with Brand team Commercial Product and Tech teams to ensure seamless marketing funnel optimisation and business impact

Execution & Channel Management

• Deploy test and optimize multi-channel demand generation campaigns (digital outbound retargeting churn prevention etc.).

• Manage marketing automation workflows nurture campaigns and lead scoring models.

• Collaborate with Brand marketing to development of digital content promotional materials and other creative assets to support campaigns.

Data & Optimization

• Define track and report on KPIs across the funnel providing actionable insights to leadership.

• Continuously test and optimize campaigns (creative targeting messaging and offers as well as platform choices weightings and investments) for performance and ROI

• Use analytics to segment audiences personalize campaigns and improve conversion rates.

Process & Enablement

• Build scalable processes for lead capture enrichment routing and follow-up.

• Champion data quality and governance across all lead gen activities.

Market Positioning

• Stay plugged into market and design trends guiding creative direction for marketing assets.

Business Partnering 

• Develop a deep understanding of our (prospective) users and their motivations.

• Partner with product leads engineers and other stakeholders to define requirements and prioritise marketing initiatives based on feedback and business objectives.

• Collaborate with content marketing and design teams to develop engaging marketing collateral including website design social media campaigns and promotional materials.

The Ideal Candidate

• A Head of Lead Generation with proven success in building and scaling high-performing demand engines across multiple channels.

• Tech-native experienced in Apps B2B and B2C lead gen with a strong grasp of the digital growth landscape.

• Background in Loyalty and Rewards (or adjacent industries) is a big plus.

• Obsessed with data funnels and conversion but equally creative when it comes to campaign ideas and testing.

• Thrives in fast-paced high-growth environments adapting quickly to changing priorities.

• Owns and optimizes the demand pipeline like its their own ensuring predictable scalable growth.

Qualifications :

• A Bachelors degree in Marketing Business Administration or similar.

• 5 years of lead-generation business development or sales experience

• Proven experience managing or overseeing lead-generation strategies & campaigns

• Analytical mindset being able to measure lead quality conversion metrics pipeline contribution etc.

• Familiarity with local regulations when dealing with data/lead-gen

Additional Information :

The perks at Yoyo:

• Group Risk insurance with Discovery Health.

• Learning & development opportunities

• Hybrid working arrangement.

• Flexible working hours.

• On-site barista with the best coffee in town.

• Subsidised and healthy meals at an in-house cafe

• Weekly socials & an annual social calendar to include the family.

• Employee wellbeing with Strove.

• Employee reward scheme with Zuzo.

• Generous leave policy.

Our Yoyo values we are looking for a team member that will always live out and demonstrate behaviours aligned to our values:

• Be extremely customer centric: in everything we do serve and delight our customers using data to continuously improve.

• Be a passionate team player: spiral up be positive bring momentum and energy to those around you leave ego at the door and be teachable.

• Be an owner: be accountable and take responsibility. Find solutions learn from your mistakes and own tasks to completion.

• Be world-class at speed: delivering world leading solutions that delight our clients and customers.

• Be curious and creative: constantly innovating exploring learning stretching ourselves pushing the boundaries and thinking out of the box.

Ready to own it

We want someone who will take full ownership of our growth engine the strategy the pipeline and the results. If youre ready to step in drive demand and deliver measurable impact wed love to hear from you.

Remote Work :

No

Employment Type :

Full-time