Head of Audience Marketing Longevity

This role is based in our Boca Raton FL or NYC offices.

About the Role

We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events featuring prestigious brands including A4M and the Global Longevity this role you will oversee audience development strategies across both B2B and B2C longevity events driving attendance growth and enhancing audience engagement.

Key Responsibilities

• Develop and execute comprehensive audience marketing strategies for longevity events including the Global Longevity Summit and related conferences
• Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators scientists investors) and consumer audiences interested in preventive medicine and longevity
• Analyze audience data to identify trends opportunities and areas for growth across different market segments
• Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences
• Build and maintain relationships with industry partners associations and influencers in the longevity space
• Manage marketing budgets effectively to maximize ROI and attendance growth
• Oversee digital marketing initiatives including email social media content marketing and paid advertising
• Develop audience personas and journey maps to inform targeted marketing approaches
• Lead and build a team of marketing professionals fostering innovation and excellence
• Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team
• Ensure that compelling value propositions are crafted for all events through individual contribution and working in partnership with event directors content team and other marketers.
• Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events.
• Maintain a strong focus on the specifics of SEO CRO and overall on Campaign Optimization.

The Ideal Candidate

Were looking for a self-starter who thrives in a fast-paced dynamic environment and can balance working independently and with the broader team to drive results. The ideal candidate will be a highly skilled creative thinker who can develop innovative marketing approaches to reach diverse audiences interested in longevity science and preventive medicine.  Did we mention they must be able to keep up with the pace  Great!

Youll be passionate about building meaningful connections between our events and global experts who share a commitment to advancing preventive medicine and longevity science. Your entrepreneurial mindset and ability to adapt quickly to market changes will be essential in this role.  In addition to working closely with the senior leadership team of the portfolio you will have a strong partnership to the CMO of Informa Connect who will help to mentor guide and support you in your role.

Join us in connecting the worlds preeminent minds in longevity science and healthcare innovation through our exclusive events portfolio.

Qualifications :

• Proven experience in audience marketing for events with a track record of driving attendance growth
• Experience marketing to both B2B and B2C audiences preferably in healthcare wellness or related fields
• Strong understanding of the longevity sector preventive medicine or healthcare innovation landscape
• Exceptional creative thinking abilities with a talent for developing compelling marketing narratives
• Data-driven approach to marketing with experience using analytics to inform strategy
• Excellent leadership skills with the ability to inspire and develop team members
• Outstanding project management abilities with experience managing multiple campaigns simultaneously
• Strong communication skills and the ability to collaborate effectively across departments

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $120000 - $140000 based on experience. 

This posting will automatically expire on November 7 2025

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time