Digital Analyst Lead

At Freddie Mac our mission of Making Home Possible is what motivates us and its at the core of everything we do. Since our charter in 1970 we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.

Position Overview:

Are you a data-driven individual with expertise in marketing analytics digital optimization and AI-powered content generation The Seller Engagement Digital Strategy and Analytics team is seeking a Marketing Data & Digital Optimization Analyst to support our efforts to use data to guide our strategic direction increase visibility and drive adoption of our products technology and offerings among stakeholders in the mortgage eco-system. This is a high-impact role for a professional who excels in manipulating complex datasets optimizing for search and AI environments and converting information into strategic action.

Our Impact:

Freddie Macs We Make Home Possible tagline establishes the mission we work toward every day. Single-Family supports that mission serving Sellers Servicers and a variety of other stakeholders to provide liquidity stability and affordability to the U.S. housing market in all economic conditions.

Single-Family is a strategic ally in housing finance offering a more responsive way for Seller/Servicers to advance homeownership through technology-forward offerings risk management excellence and a deeply collaborative service model.

Your Impact:

In this role you will leverage your digital analytics expertise to harness data from diverse sources to assess efficiency effectiveness and go-to-market strategy. You will play a key role in shaping our digital future and ensuring that we meet our customers where they are and deliver a high quality personalized digital experience. Your responsibilities will include:

• Data and Business analytics
  • Collect manipulate and synthesize data from diverse sources including web social media email events and business operations.
  • Provide reports to internal stakeholders and utilize Tableau and Salesforce to build interactive dashboards visualize key business metrics and generate actionable insights for leadership and stakeholders.
  • Analyze engagement and performance metrics for conferences events digital media and social channels (especially LinkedIn).
  • Support event planning with robust data analysis for attendee segmentation and post-event reporting.
• Content & Communications Optimization
  • Use data and AI insights to inform website modernization and content management ensuring content is relevant high-performing and optimized for both human and AI audiences.
• Search Engine Optimization (SEO) Answer Engine Optimization (AEO) & Artificial Intelligence (AI) Optimization
  • Develop and implement comprehensive search engine optimization and answer engine optimization strategies to maximize organic visibility across search engines and AI-powered platforms.
  • Optimize website and content for answer-first environments (Google SGE Perplexity and other AI search engines).
• Database Management & Data Manipulation

Qualifications:

• Bachelors degree in Data Analytics Business Economics Computer Science or a related field (or equivalent experience) preferred.
• 8 years of direct experience in data analytics marketing analytics SEO/AEO or a related role.
• Expert-level proficiency in Microsoft Excel (pivot tables advanced formulas Power Query data visualization).
• Demonstrated ability to interpret complex data and communicate findings to drive business outcomes.
• Deep knowledge of SEO AEO and structured data optimization for both traditional and AI-powered search engines.
• Experience with digital marketing channels social media analytics and email marketing platforms.
• Experience with website analytics platforms (Google Analytics Microsoft Clarity) preferred.
• Experience with Salesforce Experience Cloud Marketing Cloud
• Proven ability to interface between business sales marketing communications and technology teams.

Keys to success in this role:

• Passion for data and an understanding of database structures Marketing/Technology (MarTech) tools.
• Ability to be a data storyteller using both quantitative and qualitative data.
• Commitment to continuous learning and improvement.
• Comfortable working with cross-functional teams and supporting multiple stakeholders.

Current Freddie Mac employees please apply through the internal career site.

We consider all applicants for all positions without regard to gender race color religion national origin age marital status veteran status sexual orientation gender identity/expression physical and mental disability pregnancy ethnicity genetic information or any other protected categories under applicable federal state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

A safe and secure environment is critical to Freddie Macs business. This includes employee commitment to our acceptable use policy applying a vigilance-first approach to work supporting regulatory mandates and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.

CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more please visit and register with our referral code: MAC.

Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.