Humanas Marketing organization is seeking an experienced Senior Associate Campaign Strategy to join the team working remote. Are you a strategic thinker who thrives on turning insights into action As theSenior Associate Campaign Strategy (internally known as a Senior Associate Brand Management) youll support the development of integrated marketing campaigns that drive awareness engagement and growth across Humanas lines of business. Youll collaborate with cross-functional teams to ensure campaigns are insight-driven member-centric and aligned with enterprise priorities.
Key Role Functions
Support the development of multi-channel campaign strategies across Medicare Medicaid and Commercial lines of business
Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks
Collaborate with Brand Media Creative and Product teams to ensure campaign alignment and executional excellence
Monitor campaign performance and provide strategic recommendations for optimization
Assist in the development of campaign playbooks toolkits and reporting frameworks
Act as a brand advocate within agile go-to-market pods fostering connection to brand positioning and storytelling
Collaborate with teams to develop campaign briefs and inform messaging direction
Required Qualifications
Bachelors degree or higher in Marketing Communications or related field
4 years of experience in campaign strategy integrated marketing or brand planning
Familiarity with brand storytelling positioning frameworks and campaign performance metrics
Demonstrated ability to manage multiple projects and collaborate effectively across teams
Proven ability to develop and execute strategic campaign briefs that align with brand positioning and business objectives
Strong analytical communication and project management skills
Preferred Qualifications
Experience in healthcare insurance or regulated industries
Familiarity with campaign measurement tools and marketing analytics platforms
Background in audience segmentation or persona development
Passion for both creative innovation and analytical evaluation
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
Satellite cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
Health benefits effective day 1
Paid time off holidays volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Senior IC
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