Marketing Specialist
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Job Location:
Santa Rosa, CA - USA
Yearly Salary:
$ 108400 - 132000
Posted on:
27 days ago
Vacancies:
1 Vacancy
Job Summary
Position Description:
Marketing Specialist for Medtronic Inc. located in Santa Rosa CA. Responsible for U.S. Downstream Marketing across the entire portfolio of Abdominal Thoracic and Ancillary product lines within Medtronics Aortic division in the United States. Leverage experience in medical product marketing sales clinical medical science or training & education. Develop and execute the U.S. marketing plan aligned with global strategy and Annual Operating Plan (AOP) encompassing product pricing targeting and segmentation sales and revenue forecasting and inventory demand planning addressing both revenue and non-revenue strategies. Lead physician engagement activities including marketing campaigns conferences academic events and Key Opinion Leader (KOL) managements. Develop and execute digital marketing strategies including tracking of leading and lagging indicators to enhance therapy awareness. Gather Voice of Customer (VOC) input for product development purposes and deliver in executable format to cross-functional leaders. Conduct and deliver data analyses to monitor market trends measure marketing program Return on Investment (ROI) and support strategic decision-making. Support sales training including war-gaming and scenario planning tactics to optimize market performance consistently incorporating voices of the field. Collaborate with Medtronic Global Marketing Team U.S. Area Directors District Managers Field Sales and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels. Domestic travel is required between 20% and 50% of the time for convention support and field visits. Position permits a hybrid model and will be onsite in Santa Rosa CA 4 days per week. #LI-DNI
Basic Qualifications:
Requires a Masters degree in Business Administration (MBA) Marketing Biomedical Engineering or related field and two (2) years of experience as a marketing or product specialist for customer-facing marketing. Must possess at least two (2) years of experience with each of the following: Medical product marketing sales or training & education; developing and executing marketing plan aligned with global strategy and AOP encompassing product pricing targeting and segmentation sales and revenue forecasting and inventory demand planning addressing both revenue and non-revenue strategies; leading physician engagement activities including marketing campaigns conferences academic events and KOL management; developing and executing digital marketing strategies including tracking of leading and lagging indicators; gathering VOC input for product development purposes and delivering in executable format to cross-functional leaders; conducting and delivering data analysis to monitor market trends measuring marketing program ROI and supporting strategic decision-making; and sales training including war gaming and scenarios planning tactics. Domestic travel is required between 20% and 50% of the time for convention support and field visits.
Salary: $108400 to $132000 per year
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below: Medtronic benefits and compensation plans
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more
