This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners: Market Presidents Consumer Insights and Analytics Lifecycle Marketing Marketing Operations and Marketing Data and Technology.
Role Responsibilities
As a key member of Humanas Product Marketing team you will drive product marketing and member engagement strategies for our Medicaid offerings.
Support the development of marketing strategies and campaigns for Medicaid and Healthy Horizons programs.
Collaborate with Product Brand Compliance and Community Engagement teams to ensure messaging is accurate accessible and culturally appropriate.
Assist in the creation of member-facing materials and digital content tailored to Medicaid audiences.
Monitor campaign performance and member engagement metrics to inform optimization.
Stay current on Medicaid regulations and market trends to support strategic planning.
Qualifications
Required:
Bachelors degree in Marketing Public Health Communications or related field.
4 years of experience in healthcare marketing preferably with Medicaid or government programs.
Strong understanding of Medicaid regulations CMS guidelines member engagement strategies and culturally competent communication practices.
Proven ability to collaborate cross-functionally with teams such as Product Compliance Community Engagement and Legal.
Experience developing member-facing materials and digital content tailored to underserved populations.
Strong project management skills with the ability to manage multiple priorities and meet deadlines.
Excellent written and verbal communication skills with attention to detail and audience sensitivity.
Preferred:
Masters degree in Marketing Communications or Business / Healthcare Administration.
Experience working with state Medicaid agencies managed care organizations (MCOs) or CMS.
Background in multicultural marketing health literacy or community outreach.
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
Satellite cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
Health benefits effective day 1
Paid time off holidays volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Senior IC
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