Marketing Lead

Shepherd

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profile Job Location:

San Francisco, CA - USA

profile Monthly Salary: $ 180 - 220
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

What We Do

Shepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries. Our mission is to make risk frictionless for the builders and operators shaping the physical world protecting progress from concept through construction and into decades of operation.

Were building the fastest smartest commercial risk platform where underwriting expertise data and automation work together to deliver:

  • Faster decisions

  • Smarter more accurate pricing

  • Better risk outcomes

With Shepherd safety speed and quality no longer trade off against one another they compound. Were not just modernizing insurance products. Were building the risk infrastructure for the next generation of financial services where technology underwriting and partnerships operate in harmony to support the worlds most important industries and the progress they make possible.

Our Investors

To date Shepherd has raised over $20M from leading investors including:

Our Team

Were a team of technologists and insurance enthusiasts bridging the two worlds together. Check out our team page to meet some of us!

The Role

About You

Were looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our underwriting partnerships business development product and engineering teams to take ownership of Shepherds brand product marketing digital marketing and internal / external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

You would be a dream candidate if

  • 5 years in a marketing leadership role at a software insurance or fintech (financial services) business

  • 2 years in a product marketing (PMM) specific role

  • Direct experience with channel sales GTM motion and creating / owning seller enablement assets

  • Direct experience with life cycle / ABM / partner marketing

  • Strong business acumen and willingness to operate in unstructured environments where youll own projects independently

  • Willingness to create and own copywriting

  • Strong sense of design

  • Organized and have the ability to manage multiple tasks / projects simultaneously

Responsibilities

Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick informed underwriting decisions. Finally we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

The successful marketing candidate will:

  • Wear many hats acting as a marketing generalist and first dedicated marketing leader for the company

  • Develop a comprehensive marketing strategy and plan for the organization with measurable results

  • Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)

  • Take ownership of Shepherds external narrative and product framing as well as direct marketing campaigns

  • Apply Shepherds brand and story to various product surface areas

  • Manage internal and external resources to develop campaigns or marketing initiatives

  • Create unique events or customer experiences that drive growth and brand awareness

  • Work closely with the Shepherd underwriting team to supplement outreach (production) efforts

  • Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy

  • Be responsible for growth oriented KPIs and other measurable outputs

  • Take an active role in company leadership

  • Be adaptable and creative in a fast paced startup environment

  • Effectively communicate with underwriting product and engineering teams

#LI-Onsite

Benefits

Premium Healthcare
100% contribution to top-tier health dental and vision

Unlimited PTO
Flexibility to take the time off recharge and perform

Daily lunches dinners and snacks
We work together and enjoy meals together too

SF NYC or Dallas-Fort Worth Offices
Premium office spaces on both coasts with daily lunches provided

Professional Development
Access to premium coaching including leadership development

401(k) Plan
Competitive 401(k) plan offered

Dog-friendly office
Plenty of dogs to play with and make friends with in the SF office

What We DoShepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries. Our mission is to make risk frictionless for the builders and operators shaping the physical world protecting progress from concept through ...
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Key Skills

  • Administrative Skills
  • Facilities Management
  • Biotechnology
  • Creative Production
  • Design And Estimation
  • Architecture

About Company

Company Logo

Commercial insurance for construction's middle market with industry leading speed-to-quote

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