At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
Primary Purpose of Job
Lead the team to build Xofluza SOC and No.1 patient share leadership AI category to achieve ambitious growth
Develop Xofluza hospital strategies and build strong brand among HCPs for both core and outsourced hospitals with proven model
Principle Roles and Responsibilities / Accountabilities
Based on patient journey deep market insights potential and opportunities formulate professional strategy for both core and outsourced channel
Develop and formulate professional strategy and plans based on channel/department specific insights and prioritization to achieve short term sales and long term share objectives
Lead the team to develop marketing activity plan towards clear goal KPI tracking and evaluation mechanism with SMART principle
TAE development and develop NTAE/RTAE engagement plan with clear goal and adoption target
Work with cross function team KA CE and medical team to strengthen listing advocacy and share goal target
Develop effective proven business model in outsourced channel leveraging distributor resources in partnership with CE sales and operation teams etc.
Develop differentiated and consistent brand message tool materials in collaboration with field force PSMs and cross functions ensure EXCELLENT Training and EXEXUTION in field
Build and develop positive team culture and cohesion and provide leadership coaching mentoring direction to team including hiring manpower allocation performance management training and professional development
Lead team to work closely and collaboratively with cross functions to combine resources and drive win-win solution
Manage turnover develop high potential employees and provide career development opportunities for person
Requirements
Bachelor or above Medical marketing commerce preferred
10 years and above experience in marketing and/sales 5 years managerial experience
5 years Pharmaceutical RX and preferably with OTC/primary care product experience
Experience in managing distributor/external partners
Innovate and highly self-motivated to drive results
Strong learning agility
Excellent communication and presentation skills in Chinese and English (oral and writing)
Strong execution capability cross-functional communication
Strong leadership in driving high performance team dealing with complexity and ambiguity
Cultivating team development in both professional and leadership skills
A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.
Lets build a healthier future together.
Roche is an Equal Opportunity Employer.
Required Experience:
Director
F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel.