Senior Product Manager (MarTech)

We power peoples progress.

At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.

Meet the team!

As a product team our goal is to improve the life of our students and our tutors drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. And we want to do this all while generating business value for Preply so we can help even more people! We strongly believe that we cant achieve business success without our students and tutors success.

Preply is one of the largest advertisers in the edtech space. Our marketing operations span dozens of languages millions of creatives and multiple acquisition channels. To keep this engine running efficiently and responsibly at scale we need world-class marketing infrastructure.

As the Senior Product Manager for MarTech Platform youll own the platforms that enable marketing teams to operate at full potential - ensuring our tracking cookie consent and affiliate systems are seamless compliant and reliable at partner with engineering data and marketing operations teams to build a robust foundation that supports scale across all growth channels with the ultimate goal to efficiently drive new subscribers to Preply.

What youll be doing:

Core responsibilities

Lead the team towards a best-in-class Marketing tracking infrastructure

• Define and continuously improve Preplys end-to-end marketing tracking stack across Web and App.
• Partner with Data Engineering and channel owners to ensure that each marketing platform (e.g. Google Meta Reddit Affiliates) leverages the most advanced and reliable tracking methods available for its ecosystem.
• Own relationships and technical conversations with key measurement partners (e.g. Adjust Google Analytics) to ensure seamless data integration accuracy and strategic alignment.
• Guide marketing teams on which events and how they should optimize and bid on to reflect true customer lifetime value.
• Ensure the business sends the highest-quality signal data possible into ad platforms and analytics systems maximizing the effectiveness of bidding algorithms and campaign learning.
• Collaborate closely with the Data team to measure channel incrementality and attribution accuracy ensuring Preplys investment decisions are grounded in reliable data.

Build a marketing technology platform that is trusted and reliable at any scale.

• Drive the organization toward 99.9% uptime and tracking robustness building confidence that every marketing dollar is measured and optimized with precision.
• Partner with Data and Engineering to design and implement comprehensive monitoring alerting and incident response systems ensuring issues are detected and resolved proactively.
• Evangelize reliability and data trust across Preply - making tracking health a shared company priority and ensuring teams collaborate effectively during incidents.
• Shape the long-term scalability strategy for Preplys marketing Tech stack evaluating key architectural choices such as build vs. buy for data and audience infrastructure (e.g. CDPs data pipelines consent tools).

Champion a privacy-first architecture while maximising data quality and business impact.

• Proactively identify and address compliance risks as marketing technologies evolve - designing creative compliant solutions that protect user trust without compromising data quality business agility or user experience.
• Drive strategies that ensure Preply collects and delivers the highest-quality data to marketing channels while maintaining full regulatory compliance (GDPR CCPA and beyond).
• Continuously evaluate and evolve platform architecture to stay ahead of emerging privacy frameworks and browser standards ensuring Preply remains both compliant and competitive.

Leadership & Ways of Working

• Lead with vision: Stay at the forefront of marketing technology and data innovation. Anticipate industry shifts - from evolving privacy frameworks to emerging ad platform APIs - and translate them into a clear long-term MarTech platform strategy for Preply.
• Be a domain authority: Inspire your squad and cross-functional partners by articulating a bold vision for how marketing technology can scale performance reliability and compliance.
• Own end-to-end outcomes: Take full ownership of the product lifecycle - from defining platform requirements and architectural choices to driving execution adoption and measurable business impact.
• Be biased for action: Balance strategy and developing conviction with quick and lean hypotheses testing to launch MVPs and iterate based on results. Open the marketing platforms and see the performance with your own eyes
• Make decisions through data: Use data to evaluate the impact of platform changes on signal quality compliance and marketing efficiency.
• Be a cross-functional force multiplier: Partner deeply with Marketing Data and Engineering teams - sharing ownership of KPIs and building trust through transparency and collaboration. Foster a culture where reliability innovation and trust in data enable every marketer at Preply to operate at their full potential.

What you need to succeed:

• At least five years of hands-on technical experience in Performance Marketing channel management experience for a highly-trafficked consumer website OR experience as a product manager in marketing technology.
• You have experience in MarTech AdTech or Analytics platforms (e.g. GTM Segment MMPs Ads APIs or internal data pipelines).
• You have knowledge of App marketing
• You understand how tracking and attribution models work and how to solve for them in a cookie-less and mobile-first world
• You are willing to get your hands dirty and open Google Ads Meta business center
• Youre a systems thinker who thrives on making complex ecosystems reliable measurable and scalable
• Exceptional analytical and problem solving abilities
• You have experience leading cross-functional teams to deliver products to global markets
• Youre a natural leader. You know how to influence people to get things done across any job function. People love working with you.
• You balance strategy and execution - defining long-term vision while shipping incremental improvements quickly.
• Youre an excellent communicator capable of aligning engineers marketers and executives around a shared platform vision.

Our Principles

• Care to change the world- We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners- For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting- To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
• Now is the time- In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution- What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.
• Dive deep- We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
• Growth mindset- We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar- We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge disagree and commit- We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
• One Preply- We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

Diversity Equity and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are World Class.

#LI-LK1

#LI-LK1

Required Experience:

Senior IC