Head of Marketing

Halifax - Canada

Monthly Salary: Not Disclosed

Posted on: 26 days ago

Vacancies: 1 Vacancy

Job Summary

About Covers and Legend

Here at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

Were proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys for our people and our users we deliver magic rooted in method. With over 500 Legends and counting were helping companies turbocharge their brand growth in over 18 countries worldwide.

If youre looking for a company with momentum and the opportunity to progress at pace Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Head of Marketing reporting directly to our Chief of Sports.

As Head of Marketing for Legend Sports youll own the strategy and execution that drives brand growth customer engagement and long-term value. Youll lead across CRM community paid media partnerships go-to-market campaigns and brand initiativeswhile ensuring performance is data-driven and aligned with Pillar and Brand objectives. Working closely with agencies and cross-functional teams youll optimize acquisition funnels onsite merchandising and marketing ROI. As a leader youll manage budgets performance reporting and a high-performing team representing Marketing at the Sports leadership table and to global stakeholders.

Your Impact

Deliver performance across paid media CRM and acquisition funnels aligning campaigns with Brand and Pillar goals.
Drive membership and community growth with strategies that increase sign-ups engagement and lifetime value.
Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
Develop and optimize partnership marketing strategies working with Commercial Product and Content teams to drive revenue.
Strengthen brand presence through awareness thought leadership and improved onsite engagement.
Manage budgets reporting and performance tracking to maximize marketing ROI.
Recruit coach and inspire a high-performing team while representing Marketing in leadership forums.

What Youll Bring

Proven success in multi-channel B2C marketing across acquisition retention and revenue growth.
Deep expertise in paid CRM/lifecycle partnership product and brand marketing with strong SEO knowledge preferred.
Strong analytical mindset with the ability to interpret data measure performance and optimize ROI.
Excellent collaboration skills with experience managing agencies and cross-functional teams.
Exceptional storytelling and communication across diverse channels.
Demonstrated leadership in building and developing high-performing teams in fast-paced environments.
Strategic thinker with industry experience in sports betting/gaming or affiliate marketing (preferred).

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Take home task - you will be given 3 days to complete the task and present it back to the team Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Years allowing you to enjoy downtime without dipping into your annual allowance.
Long-term incentive plan so we can all share in the growth and success of Legend.
Exciting global Legend events where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey we provide an extensive array of benefits and perks as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer but thats just the start. We believe different perspectives help us grow and achieve more. Thats why were dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds abilities identities and experiences. If you require any reasonable adjustments throughout your application process please speak to your Talent Partner or contact the team and well do all we can to support you.

Required Experience:

Director

About Covers and LegendHere at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.Were proudly part of Legend. The team quietly building #1 products that make noise in the ...