Marketing Operations Analyst | Bankrate
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Job Location:
Charlotte, VT - USA
Yearly Salary:
$ 100000 - 125000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Bankrate is looking for a Marketing Operations Analyst to help us build the systems reporting and data foundation that powers our performance marketing engine. This is a hands-on high-impact role: ideal for someone who loves building from the ground up solving ambiguous problems and shaping how marketing decisions are made. Youll partner across paid media SEO brand and FP&A teams to ensure every marketing dollar is measurable and every decision is data-driven.
This role is open to remote or hybrid candidates (East coast preference) with hybrid being central to our New York NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.
What Youll Do:
- Build and maintain scalable reporting systems that make campaign performance and channel ROI visible across the business.
- Partner with Customer Success Marketing Finance and Business Intelligence to define and measure KPIs like attribution coverage spend efficiency and channel contribution to revenue.
- Develop dashboards and tools to enable self-serve analytics and reduce report error rate.
- Conduct root-cause analyses to identify data anomalies inefficiencies or growth opportunities across paid organic and brand campaigns.
- Collaborate with FP&A and Marketing Ops leadership to automate tracking and forecasting processes increasing speed and accuracy of insights.
- Ensure tracking capabilities enable accurate channel attribution and cross-channel reporting.
- Participate in build vs. buy analysis for marketing tech stack and CRM solutions to support scalable performance marketing.
- Partner closely with analysts engineers and marketers to design QA and launch new workflows that improve marketing execution.
- Contribute to a culture of analytical excellence data accuracy and continuous optimization across all marketing functions.
What Were Looking For:
- 34 years of experience in marketing analytics marketing operations or a related quantitative role.
- Advanced proficiency in SQL Excel/Sheets Databricks and other data visualization tools (Looker Tableau Power BI etc.).
- Strong understanding of marketing performance metrics (CAC ROAS attribution models etc.) and data flow across paid and organic channels.
- Demonstrated ability to connect disparate data sources and translate insights into clear business recommendations.
- Experience with marketing automation CRM and tracking platforms (e.g. GTM Google Analytics Salesforce HubSpot).
- High comfort level in fast-moving ambiguous environments: able to build structure and clarity where little exists.
- Self-starter mindset with exceptional attention to detail and a bias for action.
- A builder mentality: comfortable creating new systems and processes from scratch.
Perks and Benefits:
Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.
- Health Insurance Coverage (medical dental and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.
- Compensation Range: $80000 - $100000 per year
- New York Compensation Range: $100000 - $125000 per year
Bankrate is redefining the future of financial decision-making. For nearly five decades weve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today were evolving from a marketplace into a next-generation technology platformunderpinned by proprietary data AI-driven innovation and deep enterprise integrations. With our track record of delivering consumers quantifiably better offersfor example on home loans where we lead the marketBankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships and launch unique consumer product applications were building a more efficient personalized and connected financial ecosystemone grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact
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Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Red Ventures is a portfolio of trusted brands and businesses that help millions of people make life’s most important decisions. We simplify online experiences through premium content, consumer marketplaces and advice, strategic partnerships, AI-driven digital marketing, and world clas ... View more
