VP Sportsbook and Customer Retention
Share
Job Location:
Jersey, NJ - USA
Monthly Salary:
$ 190000 - 275000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The VP Sportsbook & Customer Retention position is a senior leader responsible for the customer retention strategy and a multi-million-dollar reinvestment budget for the Digital Sportsbook business. From strategic planning through to state-level operations and execution the VP is accountable to both digital and corporate marketing leadership teams for hitting customer and profitability KPIs.
Key Responsibilities:
Developing and implementing a long-term vision for customer retention. Covering all aspects of customers lifecycle from early-activation to long-term retention and seasonal reactivation.
Accountable for delivery against revenue and profitability metrics ensuring reinvestment is set to meet targets and maximize return.
Create a communication strategy outline for the digital business.
Embedding a culture of collaboration within the Customer Retention team ensuring smooth working processes with CRM analytics digital operations and product/tech colleagues.
Setting and refining the strategy for launches into new markets. Working with other marketing departments to leverage media/partnership funds to deliver customer acquisition within defined parameters.
Establish and develop a framework for investment testing and learning. Executed by the Customer Retention team in partnership with other teams.
Oversee the execution of strategic plans marketing spend and yield.
Provides guidance to the teams on the loyalty program segmentation and communication strategies
Guides the promotions team CRM corporate and digital marketing teams to develop and finalize executional details of promotions and contests
Approval of marketing briefs creative strategy and national promotions calendars.
Contributes to promotions team development through:
Pushing the team to create improvements in templates/processes in support of business needs
Hiring coaching developing and mentoring Specialists Coordinators Managers to ensure best practices become incorporated within the team
Working with peers within and across digital and other brick and mortar teams to ensure collaboration and best practice sharing
Essential Job Functions:
Lead organization with methods and actions that are ethical and in full compliance with all applicable laws regulations and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion within the organization a commitment to honesty integrity and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.
Education and Experience:
Bachelors degree in Marketing or similar field;
Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
Strong communication and organizational skills
Creative innovative problem-solving skills
Ability to develop working relationships with peers and coordinate activities with operating departments
Ability to analyze competitive information and internal financial information and develop plans with measurable results
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Ability to work in a diverse fast-paced deadline-driven environment; capable of coordinating multiple projects simultaneously prioritizing and flexing to accommodate last minute requests and changes
The salary range for this position is $190000 - $275000 USD which is dependent on a several factors including relevant experience geography business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
Required Experience:
Exec
Key Skills
- Sales Experience
- Marketing
- Public Relations
- Pricing
- Sales Pipeline
- Outside Sales
- Strategic Planning
- Social Media Management
- Sales Management
- Enterprise Sales
- Public Speaking
- negotiation
About Company
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and ... View more
