Senior Creative Lead
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Creative Senior Lead
Reports To
Sr. Creative Manager and Sr. Outbound Marketing Director
Job Overview
The Creative Senior Lead is an experienced professional responsible for shaping the overall creative vision and ensuring consistency across all design initiatives. This role supports the Primary Arms Marketing Design Team by conceptualizing designing and executing compelling digital and print media that drive marketing efforts.
Key responsibilities include developing cohesive campaigns across email website banners and digital platforms as well as creating assets for special projects catalogs newsletters business cards and packaging. The Creative Senior Lead will manage advanced projects from concept through completion ensuring high-quality output that aligns with brand standards.
Expertise in Adobe Illustrator InDesign and Photoshop is required along with the ability
to excel in a fast-paced environment while managing multiple projects simultaneously.
A strong portfolio is required.
Responsibilities and Duties
Creative Design & Conceptualization
Campaign Development
Project Leadership & Collaboration
Technical Proficiency
Creative and Analytical Skills
Relationships
Work collaboratively with Creative Manager Marketing Team Merchandising Team Email Team Technology Team Optics and Government Division Teams to align deliverables with broader marketing goals.
Reports To
Sr. Creative Manager and Sr. Outbound Marketing Director
Job Overview
The Creative Senior Lead is an experienced professional responsible for shaping the overall creative vision and ensuring consistency across all design initiatives. This role supports the Primary Arms Marketing Design Team by conceptualizing designing and executing compelling digital and print media that drive marketing efforts.
Key responsibilities include developing cohesive campaigns across email website banners and digital platforms as well as creating assets for special projects catalogs newsletters business cards and packaging. The Creative Senior Lead will manage advanced projects from concept through completion ensuring high-quality output that aligns with brand standards.
Expertise in Adobe Illustrator InDesign and Photoshop is required along with the ability
to excel in a fast-paced environment while managing multiple projects simultaneously.
A strong portfolio is required.
Responsibilities and Duties
Creative Design & Conceptualization
- Lead the conceptualization design and execution of digital and print marketing assets for a variety of media which include email campaigns web site and landing page UI catalogs brochures product packaging tradeshow booths social media content promotional items design and more.
- Generate and develop innovative design concepts and presentations to meet marketing objectives.
- Review and provide constructive feedback on other designers work to maintain high-quality standards.
- Translate marketing objectives into visually compelling campaigns and content.
Campaign Development
- Design cohesive campaigns for email marketing website banners social media and other digital platforms.
- Create assets for catalogs newsletters packaging and branded collateral (business cards signage etc.).
- Collaborate cross-functionally with marketing stakeholders to develop creative for special initiatives and product launches.
Project Leadership & Collaboration
- Lead and manage multiple projects simultaneously from initial concept through final production.
- Deliver high-quality creative work within deadlines ensuring alignment with brand standards.
- Collaborate closely with the Sr. Creative Manager to plan production schedules and manage project priorities.
- Act as a liaison between marketing partners providing creative and technical advice and guidance.
- Build mock-up art for conceptual reviews and produce master digital templates.
- Design and implement responsive/mobile designs for digital platforms.
- Identify select and manage vendor relationships for printing services.
- Proactively research market trends and customer preferences to create targeted and effective designs.
- Compile and prepare graphic production budgets schedules and work plans.
- Track and manage Creative KPIs monthly.
- Mentor junior designers and support team growth as needed.
- Bring fresh creative ideas and design solutions that align with emerging trends.
- Delegate tasks effectively to meet deadlines while maintaining quality standards.
- Contribute to evolving design processes and best practices within the team.
- Ensure consistent adherence to brand and style guidelines across all projects.
- Stay updated with emerging design trends and tools to enhance creative outputs.
- Assist in creating and maintaining an organized digital asset library for the team.
Technical Proficiency
- Expert proficiency in Adobe Creative Suite (InDesign Photoshop Illustrator). Figma experience is a plus.
- Advanced knowledge of Microsoft Office Suite (Word Excel PowerPoint and Outlook).
- Familiarity with web content management systems and responsive design principles.
Creative and Analytical Skills
- Strong sense of composition typography color theory layout and grid systems.
- Drawing skills preferred but not required.
- Excellent problem-solving and analytical abilities.
- Minimum of 7 years of professional design experience or 4 years in a lead designer role.
- Associates or higher degree in Graphic Design Visual Arts or a related field.
- Strong portfolio showcasing a range of digital and print design work.
- Exceptional organizational and time management skills.
- Exceptional attention to detail with the ability to balance multiple projects simultaneously and pivot priorities when needed.
- Ability to thrive in a fast-paced deadline-driven environment.
- Team-oriented mindset with strong communication and collaboration skills.
- Knowledge of firearms and related markets.
- Experience in marketing design for retail e-commerce or consumer brands.
Relationships
Work collaboratively with Creative Manager Marketing Team Merchandising Team Email Team Technology Team Optics and Government Division Teams to align deliverables with broader marketing goals.
Required Experience:
Manager
Key Skills
- Automation
- Biotechnology
- ABAP
- Flash
- Learning Management System
- LNG
About Company
PRIMARY ARMS Since our founding in 2007, Primary Arms has served as Houston’s premier tactical brand, and we’re seeking talented individuals to join our team. Just like Houston itself, our legacy is built on its diversity. No matter where you come from, or where your skills align, Pri ... View more
