Head of Category Environmental care(Expansion)

About Us:

At Dyson we solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Were driven by progress and thrive on the challenge of relentless improvement.

About The Role:

As the Head of Environmental care (EC) for Expansion you will play a pivotal role in driving commercial strategy shaping the future of Dysons global range of temperature and air management products and delivering exceptional product and campaign execution to our global markets. EC is expanding into new territories and youll be at the forefront.

Reporting to the Director Environmental Care Business unit you will own the sub-category strategy ensuring a strong consumer-driven portfolio that meets market needs and drives commercial success. From shaping global launch plans to optimising lifecycle performance you will oversee every aspect of the categorys commercial journey ensuring that we revitalise maintain and grow our leadership.

To achieve this you will collaborate across Dyson partnering with Engineering Finance Operations Revenue and Market teams ensuring the commercial voice is at the heart of our decision-making. You will act as a strategic advocate for Environmental care within Dyson leveraging market insights competitive analysis and consumer trends to drive innovation engagement and growth.

Key responsibilities

Strategic leadership

Category strategy: Develop and articulate the long-term vision for the category outlining priorities for innovation market positioning and portfolio optimisation.

Portfolio management: Own the lifecycle plan for the category from early-stage concepts through to end-of-life ensuring alignment with Dysons broader strategic goals.

Market analysis: Provide actionable insights into market dynamics competitor activity and consumer behaviours to inform product pricing and go-to-market strategies.

Innovation pipeline: Work closely with RDD (Discovery Delivery and the Portfolio team) to identify new opportunities and integrate both upcoming and emerging technologies into the category roadmap.

Internal Advocacy: Be a voice for EC internally working closely across functions to energise and enable teams to achieve the 5 year vision.

Commercial excellence

Launch planning: Lead global launch strategies ensuring flawless execution across channels and markets.

Pricing recommendations: Develop multi-year pricing recommendations that balance profitability competitive positioning and market-specific needs.

Claims and messaging: Craft compelling evidence-based product claims and initial proposition messaging that resonate with consumers and differentiate Dyson in the market.

Go-to-market (GTM) strategy: Drive tailored GTM strategies for the category integrating insights from channel dynamics consumer profiles and market conditions.

Performance management

Forecasting and financial modelling: Own long-term volume forecasting for the category partnering with Finance to shape business case and investment recommendations.

Campaign impact: Oversee campaign delivery and review post-launch performance embedding learnings into future strategies to optimise outcomes.

Portfolio optimisation: Regularly evaluate the portfolio to ensure a balance of complexity and market coverage driving efficiency and growth optimising for both consumer needs and commercial results.

Collaboration and communication

Cross-functional partnering: Act as a key interface between Engineering Operations and the wider EC team ensuring alignment and efficient delivery of category objectives.

Stakeholder management: Build strong relationships with stakeholders across Dyson driving alignment on business cases and priorities.

Team leadership: Inspire and guide cross-functional teams fostering a collaborative environment and ensuring alignment on category goals.

About You:

Strategic communication: Able to synthesize complex information into compelling actionable stories.

Stakeholder alignment: Proven ability to build consensus across diverse interests and influence senior leaders.

Collaboration: Exceptional teamwork and interpersonal skills creating strong networks across Dyson.

Adaptability: Open to change and able to flex plans based on business needs and market conditions.

Leadership: A role model for Dysons values inspiring teams to innovate and deliver high performance.

Proven experience in a senior commercial product category or portfolio management role ideally in a consumer product or technology-driven environment.

A strong understanding of market dynamics consumer behavior and category management principles.

Excellent analytical and strategic thinking skills with a track record of delivering impactful insights and recommendations.

Ability to manage complex projects and work effectively in a global matrixed organization.

Outstanding communication and influencing skills with experience presenting to senior leadership and driving cross functional alignment.

A passion for delivering exceptional products and campaigns that resonate with consumers and elevate Dysons market presence.

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.